With more opportunities than ever before to advertise on social media, brands face a challenging dilemma. Which social channel is the right place to advertise? When evaluating the best social channels for your brand, it’s important to not take things at face value and make sure to consider the advantages and disadvantages of each advertising platform.

When it comes to selling skincare products online, there are two main factors you need to consider and control: Marketing and Branding. We’ll talk about the do’s and don’ts for each.

Social media marketing opens up the big, bold, beautiful world of targeting users based on their interests, online/app behavior, content they follow and engage with, and so, so much more. And there’s almost no better industry than beauty for paid social advertising – beauty products make up the second largest product category for engagement across social platforms.

You are ready to launch your cosmetic business? Congratulations! We’re so glad you found us. Your inventory is ready to go, your brand and packaging is looking amazing, and you just cannot wait to get your products out in the world. You’re just not sure where to start when it comes to selling your product and reaching your future clientele, and that’s okay! Here’s some good news: the hardest part is behind you!

It’s that time again — budget-setting for next year. Joy. Not! (Really, like 2020 hasn’t been hard enough?!) It feels fairly safe to say that coming up with the ideal marketing budget for 2021 is no one’s idea of a good time. And getting even more granular — like determining your digital marketing budget allocation […]

Curious about digital marketing agencies (DMA)? Well, you’re in the right place then! We’ll dig into: What Digital Marketing Agencies are How DMAs can change your life (in a good way) Some steps and tips for picking the right agency for your business What Are Digital Marketing Agencies? Before we go any further, it’s imperative […]

Who needs a content audit? You do! Yes, you…who wants to be a business or marketing rockstar guru ninja ace. The mighty content audit is a foundational part of any content marketing strategy. A powerful tool in your marketing kit, content audits can provide a ton of useful insights. You can leverage these golden nuggets […]

So you’ve finally been convinced it’s time for you to start writing a blog for your business. That is great! Blogging is an excellent tactic to increase the keyword rankings for your site, bring in new traffic, provide more value to your existing customers, and signal to Google your site is authoritative (see lower section […]

These days, a solid marketing program needs to include a rockin’ content marketing strategy. This holds true for businesses, non-profits, educational institutions — pretty much any biz or org that wants to really connect with today’s consumers. All the kool kidz are doing it; the minimum bar has been raised. If you want to stay […]