LinkedIn – Who is it really for?  As an individual, LinkedIn is kind of the new job classifieds. You can browse jobs to apply to or post up your digital resume and hope a recruiter will notice you’re the perfect candidate for their open position.  Companies have known for a while that LinkedIn is a […]

Ah, yes, Instagram: the app with picture-perfect images. This platform can be a scary platform to look at advertising on, as Instagram sometimes has a reputation of being surface level and catering to a younger demographic. However, that is not necessarily the case. According to Instagram, 90% of accounts follow a business on Instagram. That […]

As far as we’re concerned, organic Facebook reach is the new white whale. So we’re going to tell you how to do what we know how to do best here, paid Facebook Ads. Facebook Ads Strategy – Where to Start It might seem daunting, but it’s actually not all that hard to get started with […]

Social media. You know everyone is doing it, you know your business should, but you don’t know where to start. If you’re my age (37), you might also remember a simpler time…I was fresh out of high school, and there was one blissful year of owning a gigantic (non-smart) cellphone, which I really just used […]

A conversion is when a user on your website takes the desired action. In Google Analytics speak, this is called a “goal” conversion. It could mean a phone call, a form submission, a newsletter signup, etc. When we’re talking about ecommerce conversions, we’re talking specifically about purchases or transactions. Your ecommerce conversion rate is the […]

Advertising on Facebook Ads is a whole different beast, compared to Google Ads. In this post, we’ve put together some of our best tips for increasing conversions on Facebook Ads. While increasing the budget is a more obvious tactic, we’re going to cover some more technical ways to make your current budget go farther. The […]

It’s 2020, so having a quality website is just a normal cost of doing business these days (but most especially during a pandemic when we’re confined to our homes). There are a lot of strategies you can use to get traffic to your website, like Facebook ads, SEO, or skywriting.  But, with the exception of […]

So you’re interested in building a website for your business? Exciting!  Building a new website can be a great way to evolve an existing brand and refine your voice. If you’re starting a new company, your website is a big part of how you want to present your business to the world.  If it’s your […]