Intuitive Digital
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PPC Landing Pages: How to Increase the ROI of Your Google Ads Spend
Landing pages are an important part of any online marketing campaign. While landing pages should be leveraged for multiple different marketing strategies, this blog will explore the who, what, when, where, why, and how of landing pages for PPC campaigns specifically....
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Why SEO is Critical for Colleges and Universities
Search engine optimization (SEO) is becoming more and more critical for colleges and universities to build into their marketing plans. Technology is permeating our lives; according to PEW Research nearly nine-in-ten Americans today are online and over 77% own a...
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Why Your University Website Is More Influential Than Ever
Why Your University Website Is More Influential Than Ever When we first start working with a college or university they often come to us needing help but not knowing what kind. Their strategies and tactics for marketing the university and recruiting students are...
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The Best PPC Tools For Colleges & Universities
The Best PPC Tools For Colleges & Universities There are a lot of new and exciting tools in today's version of Google Ads but in all cases, the most important tools focus on your audience. Any pool of potential leads has behavioral tendencies and your success relies...
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How to Promote Volunteer Opportunities Using SEO for Nonprofits
Is your nonprofit looking for more volunteers? Getting your message out to the community is important when trying to find like-minded individuals to contribute to your cause. But to do so, you need to be visible. In Google search results, that means...
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Questions To Ask Your Digital Agency Before Hiring Them
With the constant influx of changes in the world of digital marketing, many businesses opt to hire an agency to handle digital presence and strategy on their behalf. While an agency takes a lot of work and responsibility off of an in-house team, it’s important to...
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What Is A Good Click-Through Rate (CTR) In AdWords?
What Is A Good Click-Through Rate (CTR) In AdWords? What is a good click-through rate in AdWords? Would it even remotely surprise you if the answer were, “it depends?” It’s comforting to draw a line in the sand but that is rarely the reality in any applied marketing...
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Why You Should Be Advertising On More Than Just Google
By now, most businesses understand the importance of having an advertising presence on Google. Not only is it a scalable, measurable platform for businesses to leverage, but Google is where consumers come to take in content. Their eyes and ears are here – for keywords...
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Link Building For Nonprofits: What To Do And What To Avoid
When it comes to digital marketing it can be difficult to pinpoint the most important parts of your nonprofit’s strategy. Should you focus on content, ads, social media, organic SEO, or something else? If you’re looking to build your site’s reach and grow your online...
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Intuitive Digital Recognized as a Leader in 7 Digital Agency Categories on Clutch!
Behind every successful business is data. While data collection has come under significant public scrutiny, it still remains an invaluable piece of modern marketing. It takes organization and business savvy to organize a data-driven marketing team. At Intuitive...
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Facebook Strategy: 3 Tactics to Boost Campaign Performance
Facebook Strategy Facebook advertising isn’t overrated. If anything, it’s underrated. Why? Because when done thoughtfully (and ethically), it can change a business’s marketing strategy. Facebook weathered the worst of the Cambridge Analytica data storm and actually...
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Google Shopping Struggles? Three Tips For Profitability
Google Shopping Struggles? Three Tips For Profitability Great placement on the page, product images, and easy-to-read product information - what’s not to love about Google Shopping Ads? If you have an e-commerce site and you’re not advertising your products on...
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Don’t Write Boring Website Copy! Use Our Content Development Writing Guide
Writing website copy is not like writing the papers you did in high school or college, at all, please don't write your website copy like that. People interact with computers differently than books or magazines and the way you organize and write your content needs to...
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Don’t Fall Victim To Robots: Filter Out Your Fake Traffic
Google Analytics is an incredible resource that provides tons of information about a website’s performance across many different metrics like the number of visitors to your website. For business owners (and the data nerds among us), it’s important to know that the...
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What Your PPC Team Should Report On – Don’t Let Them Off the Hook
Many of our partners dipped their toes into the waters of digital marketing long before they met us, and many of them are (or were) engaged in contracts with third-party advertising networks. We have no problem with this and we work well with others! It...
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