Google My Business has grown incredibly important for local businesses and it is often the first thing a customer will find when searching for your business. Google My Business (when used correctly) is a great way to stay engaged with your customers, offer details about products or services you provide and provide updates about your […]

In order to get local attention, small businesses need to focus on raising their local SEO rankings. Ranking high in local SEO will allow your business to pop up in local SERPs when users search for your vertical within your geographic area. Unfortunately, just being in the same vicinity as a user does not guarantee […]

If you have a business, run a nonprofit organization, or manage a community group you need a website.  Websites are a normal cost of doing business these days, and one of the most influential ones by far. It’s often the first place people look to learn more about what you do or see who they […]

A website user journey—or consumer (persona) journey—is an important web development tool that predicts every scenario in which a user could potentially engage with your site. The journey illustrates two important things: 1) how users engage with your website and 2) how they could engage with your products. A ‘user journey’ is a development concept […]

Updated: March 26th For many businesses who’ve never needed to try online marketing before, digital marketing during the coronavirus is going to be your best friend. Keeping sales coming in is priority number one but setting a foundation for a strong return when normal life resumes could help you make up for lost time. Obviously,  […]

What Does “Persona” Mean in Digital Marketing Persona is just a fancy way of saying you understand the various profiles of your customer base. Depending on the nature of your business, you may only have one (very niche products or services), or you might have a variety of them.  Persona Examples and How to Start […]

Whether you are getting a new website or taking a critical look at your current one, you’ll need to figure out what pages go where. Before you do anything (before design, before copywriting, before web development) you should answer this question: Is my site easy to understand? We’re talking easy to understand for humans AND […]

Signing on with a digital marketing agency can be nerve-wracking. Some find it challenging to grasp exactly where their money is going. To feel more comfortable with your digital marketing investments, here’s a guide to breaking down what you can expect from both SEO and PPC in the first 90 days. We can’t speak for […]

The internet is an amazing place, and not just because of the cat memes and Vines. Yes, sure there are loads of great things to do on the digital playground, but it’s also the ideal place for a nonprofit to fundraise.  Let’s be real, it’s 2020 and online fundraising is really the main way that […]