Intuitive Digital
Blog
The Digital Experience of Your Business: Why It’s Important & How to Measure It
According to a recent report from global performance marketing agency Merkle, 66% of online consumers prioritize their experience on a website over price when it comes to making a purchase decision. More than half of those surveyed have left a website while shopping...
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Tip: How to Quickly Measure Your Website’s SEO Performance
Search Engine Optimization (SEO) has the same overall performance metric as any of your marketing efforts: positive ROI. In very general terms, your SEO is working if you’re getting more high-quality organic traffic that is converting to sales. Get into Google...
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Why Google My Business Is More Important Than Ever
Google My Business has been around for a few years now – so why are some local businesses still not using it? For a while, we had Google Places and Google+ Local, but nowadays Google Maps and Google My Business are the two important ones you need to know.As Google has...
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(Quick Answer) How long does it take for PPC to actually work?
We get this question a lot, so we thought we’d write a quick post on it. The short (and annoying) answer is that initial PPC performance varies based on your goals -- but we recommend committing to a minimum of 3 months to really ramp up your results, especially if...
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How To Succeed in Paid Social Media Advertising
While on a personal level, some people may have a love-hate relationship with the use of social media, the power of it is undeniable -- especially from a marketing standpoint. It’s an extremely interconnected, influential platform that is, somehow, still growing at an...
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Why Local Businesses Should Be Doing Local SEO
As more and more people use the internet to search for goods and services, small and local businesses need to find ways of competing with large and national companies. One way local businesses can level the playing field and compete is through local search engine...
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How the Numbers Reflect Your PPC Goals
A Web of Potential Pay-per-click advertising platforms like Google Ads offer a tempting bargain: Pay tribute to the overlords of the internet, and earn a place in the bustling ad economy across the web. Organizations of every shape and size are joining the fray for...
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Your Top PPC Questions Answered
You’re busy and you need some PPC help. Here are answers to your top PPC questions in ten minutes or less. WARNING: These are brief answers written to simplify complex issues, and there is no one-size-fits-all approach to PPC. I’m happy to chat with you and answer...
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Review: Google Ads Automated Smart Campaigns
Properly setting up PPC campaigns for your business that are optimized for your goals, market and budget is time consuming. With the launch of Google Ads, Google rebranded its Adwords Express platform. It is now called Smart Campaigns and is housed within the Google...
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What’s New With The Mobile SERP?
At the Engage Conference put on by SEM PDX last week, MobileMoxie CEO Cindy Krum started off the morning by talking about the changes in the mobile SERP and her outlook on how to best optimize for mobile. With digital marketing trends and best practices always...
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Partner with Your Marketing Agency to Generate Quality Leads and Effectively Close Them
It’s the marketing agency’s job to generate leads, but then it’s the business’s job to complete the sale. This seems fairly straightforward, but the line gets blurry at times because in order to sell effectively, you need quality leads. However, in order to make...
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Why Mobile Advertising Is More Important Than Ever
When we first wrote about mobile advertising back in April of 2017 the numbers looked like this: Google predicted that mobile search will push 19% more calls to businesses in 2017 30% of people were clicking on the first returned search result Mobile device users...
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4 Simple Ways to Avoid Ad Fatigue on Facebook & Instagram
As Facebook and Instagram become more heavily ad-focused, ad fatigue is something that all advertisers need to be aware of. Ad fatigue happens when your audience sees your ad multiple times and becomes somewhat immune to it. If your audience has seen an ad too many...
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Don’t Write Boring Website Copy! Use Our Content Development Writing Guide
Writing website copy is not like writing the papers you did in high school or college, at all, please don't write your website copy like that. People interact with computers differently than books or magazines and the way you organize and write your content needs to...
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Best Practices for Managing Your Online Reviews
According to the 2018 edition of BrightLocal’s Local Consumer Reviews Survey, consumers want to see more reviews, more recent reviews and higher ratings overall. They rely heavily upon and trust reviews but are also growing more wary about the possibility of...
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