It’s that time again — budget-setting for next year. Joy. Not! (Really, like 2020 hasn’t been hard enough?!) It feels fairly safe to say that coming up with the ideal marketing budget for 2021 is no one’s idea of a good time. And getting even more granular — like determining your digital marketing budget allocation […]

Curious about digital marketing agencies (DMA)? Well, you’re in the right place then! We’ll dig into: What Digital Marketing Agencies are How DMAs can change your life (in a good way) Some steps and tips for picking the right agency for your business What Are Digital Marketing Agencies? Before we go any further, it’s imperative […]

Who needs a content audit? You do! Yes, you…who wants to be a business or marketing rockstar guru ninja ace. The mighty content audit is a foundational part of any content marketing strategy. A powerful tool in your marketing kit, content audits can provide a ton of useful insights. You can leverage these golden nuggets […]

So you’ve finally been convinced it’s time for you to start writing a blog for your business. That is great! Blogging is an excellent tactic to increase the keyword rankings for your site, bring in new traffic, provide more value to your existing customers, and signal to Google your site is authoritative (see lower section […]

These days, a solid marketing program needs to include a rockin’ content marketing strategy. This holds true for businesses, non-profits, educational institutions — pretty much any biz or org that wants to really connect with today’s consumers. All the kool kidz are doing it; the minimum bar has been raised. If you want to stay […]

Well, 2020 has been a year, hasn’t it? It may be hard to believe but the holiday season is just around the corner.  It is time to stop wondering how you can end the year strong and take action.  We have three words for you: content marketing strategy.  You need it.  Knowing what you want […]

Wow. Just…wow. What can we say about 2020? From the pandemic to social unrest and economic upheaval to catastrophic wildfires, it’s been quite a year. Somehow, all this crazy makes it feel like time is simultaneously standing still and flying by. (Ya know, because of all the fun we’re having, right?). It isn’t, of course. […]

We are all probably done hearing about the “new normal” but the reality is this year the holiday season isn’t going to look like it has in past years. COVID-19 has given us all a hit, but pressing into your online marketing will help your business thrive this holiday season. With well-executed paid media strategies […]

The holiday season is coming (ahh!), and this year we expect shoppers to do a much larger percentage of their gift purchases online due to the continuing pandemic.  Sure they could wear a mask, stand in line all night outside Best Buy, and hope the cold, exhaustion, and exposure to others don’t get them sick. […]