How to Set Up & Optimize Google My Business

How to Set Up & Optimize Google My Business

Google My Business has grown incredibly important for local businesses and it is often the first thing a customer will find when searching for your business. Google My Business (when used correctly) is a great way to stay engaged with your customers, offer details about products or services you provide and provide updates about your […]

by Max Allegro | Apr 6th, 2020
How To Rank High In Local SEO

How To Rank High In Local SEO

In order to get local attention, small businesses need to focus on raising their local SEO rankings. Ranking high in local SEO will allow your business to pop up in local SERPs when users search for your vertical within your geographic area. Unfortunately, just being in the same vicinity as a user does not guarantee […]

by Dan Pogust | Apr 1st, 2020
How To Make Your Website Stand Out – Custom Photos Icons and More

How To Make Your Website Stand Out – Custom Photos Icons and More

If you have a business, run a nonprofit organization, or manage a community group you need a website.  Websites are a normal cost of doing business these days, and one of the most influential ones by far. It’s often the first place people look to learn more about what you do or see who they […]

by Alysha Schultz | Mar 30th, 2020
How To Make The Most Of A User Journey

How To Make The Most Of A User Journey

A website user journey—or consumer (persona) journey—is an important web development tool that predicts every scenario in which a user could potentially engage with your site. The journey illustrates two important things: 1) how users engage with your website and 2) how they could engage with your products. A ‘user journey’ is a development concept […]

by Jacob Phillips | Mar 23rd, 2020
Digital Marketing for Businesses During Coronavirus (COVID-19)

Digital Marketing for Businesses During Coronavirus (COVID-19)

Updated: March 26th For many businesses who’ve never needed to try online marketing before, digital marketing during the coronavirus is going to be your best friend. Keeping sales coming in is priority number one but setting a foundation for a strong return when normal life resumes could help you make up for lost time. Obviously,  […]

by Alysha Schultz | Mar 20th, 2020
Using Personas In Web Design: A How-To

Using Personas In Web Design: A How-To

What Does “Persona” Mean in Digital Marketing Persona is just a fancy way of saying you understand the various profiles of your customer base. Depending on the nature of your business, you may only have one (very niche products or services), or you might have a variety of them.  Persona Examples and How to Start […]

by Alysha Schultz | Mar 17th, 2020
Website Structure for UX & Content

Website Structure for UX & Content

Whether you are getting a new website or taking a critical look at your current one, you’ll need to figure out what pages go where. Before you do anything (before design, before copywriting, before web development) you should answer this question: Is my site easy to understand? We’re talking easy to understand for humans AND […]

by Lynn | Mar 9th, 2020
The First 90 Days of SEO and PPC

The First 90 Days of SEO and PPC

Signing on with a digital marketing agency can be nerve-wracking. Some find it challenging to grasp exactly where their money is going. To feel more comfortable with your digital marketing investments, here’s a guide to breaking down what you can expect from both SEO and PPC in the first 90 days. We can’t speak for […]

by Dan Pogust | Mar 2nd, 2020
It’s Time To Develop A Digital Fundraising Strategy – Nonprofits

It’s Time To Develop A Digital Fundraising Strategy – Nonprofits

The internet is an amazing place, and not just because of the cat memes and Vines. Yes, sure there are loads of great things to do on the digital playground, but it’s also the ideal place for a nonprofit to fundraise.  Let’s be real, it’s 2020 and online fundraising is really the main way that […]

by Dan Pogust | Feb 24th, 2020