Intuitive Digital

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6 Rules for How to Write Engaging Website Content

Every great marketing campaign needs to be supported by a strong website. Great websites are a combination of elegant design, an easy user experience, and clear online content writing. Driving traffic to your website will only make a minimal impact if the website...

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Why SEO is Critical for Colleges and Universities

Search engine optimization (SEO) is becoming more and more critical for colleges and universities to build into their marketing plans. Technology is permeating our lives; according to PEW Research nearly nine-in-ten Americans today are online and over 77% own a...

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The Best PPC Tools For Colleges & Universities

The Best PPC Tools For Colleges & Universities There are a lot of new and exciting tools in today's version of Google Ads but in all cases, the most important tools focus on your audience. Any pool of potential leads has behavioral tendencies and your success...

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What Is A Good Click-Through Rate (CTR) In AdWords?

What Is A Good Click-Through Rate (CTR) In AdWords? What is a good click-through rate in AdWords? Would it even remotely surprise you if the answer were, “it depends?” It’s comforting to draw a line in the sand but that is rarely the reality in any applied marketing...

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