Amazing photos are key to a spectacular performing website
Photos on your website should capture the essence of your business and make a great first impression to your potential customers. We’ve said it before; your website is an investment in your business. As part of that investment, hire a professional who can take beautiful high-resolution photos your web designer can crop and photoshop as needed.
3 Reasons Why you should Hire a Copywriter
In 2019, you absolutely MUST produce high-quality content for your website on a consistent basis in order to succeed in digital marketing. Gone are the days of writing boring articles stuffed with keywords every few months. Today you need compelling, useful, relevant, entertaining copy, and you must be posting it regularly. Content is challenging! GOOD […]
How to Avoid Black Hat SEO Agencies: Spooky Warning Signs
Building and growing a reliable online presence is important for your brand. When researching digital marketing companies to help, watch out for spooky black hat agencies lurking in the shadows (not just on Halloween)! Learn how to spot and avoid black hat SEO signs!
2 Awesome JSON-LD Schema Hacks for Multiple Locations
JSON-LD is pretty sweet. It makes encoding schema onto websites super simple. As opposed to squeezing microdata manually into a website’s code, JSON-LD can be placed pretty much anywhere on a page and be totally invisible. And the cherry on top: it can be implemented straight from Google Tag Manager. Writing proper schema in JSON-LD, however, is […]
The Shelf Life of a Website
The look of your website can affect your business. An out-of-date looking website could lead potential customers to assume your products or services are also out of date,or worse, that your company is not trustworthy — causing them to leave your site before even reading through the home page.
How to Add or Edit Your Apple Maps Business Listing
Editor’s Note: This post was updated in October 2016. It was originally published in March 2014 and has been completely revamped and updated for accuracy and comprehensiveness. Apple Maps: A Powerful Platform for Local Businesses With the launch of iOS 10, Apple Maps has taken a turn for the better with big improvements to its design and […]
Super Easy Guide: How Do I Get My Business on Yelp?
It’s no secret that I love Yelp not just as a marketer, but also as an avid gluten-free donut connoisseur. It’s a one-stop machine for finding where businesses are, getting directions, and bragging to your friends about what you just ate. Oh, and did I mention reading and writing reviews? However, many business owners don’t […]
Are You Taking Advantage of Mobile PPC Trends?
You’re relaxing at home on a lazy Sunday afternoon watching TV. As you’re mindlessly scrolling through your social media feeds, you get a text message from your friend that says “What time are you coming over for the big game today? I got the drinks, you’re bringing the pizza right?”… yeah, you forgot. As you […]
SEO Hacks: How to Design an SEO Friendly Navigation Menu
When you arrive on a website for the first time, you become a pirate on a treasure island – lost and in need of direction. The website’s main navigation menu is your compass for finding what you’re looking for. However, if the compass is broken – or the navigation menu is poorly laid out – […]