Use the Customer Buying Cycle to Your Advantage

Use the Customer Buying Cycle to Your Advantage

Everyone has his or her own way when it comes to creating an effective PPC account structure. However, you might want to try breaking campaigns out by customer purchase stage. People at different stages of the buying cycle will use different keywords, so it’s important your ads and landing pages match the stage of purchase […]

by Nick Footer | Jan 14th, 2016
10 Essential SEO Browser Extensions

10 Essential SEO Browser Extensions

It’s amazing how relieved you feel when you can save a click here and there. Browser extensions do exactly that; they increase productivity, save money, and keep temperaments in-check. Whether it is seamlessly monitoring analytics for an online campaign or spotting opportunities to further optimize your website, browser extensions are there to save the day! […]

by Nick Footer | Jan 13th, 2016
AdWords Troubleshooting – Pick Your Torture Method

AdWords Troubleshooting – Pick Your Torture Method

In my short time as a PPC apprentice, I have tackled some fun AdWords problems. One thing I learned about PPC people, besides unicorns are awesome, is we share with each other. So I am sharing some issues I have had, and ways to remedy the situation without causing yourself to end up rocking under […]

by Intuitive Digital | Nov 23rd, 2015
The Visual Spectrum of PPC Advertising

The Visual Spectrum of PPC Advertising

Display ads, Gmail campaigns, and landing pages allow PPC wizards (and their apprentices, if they are good) play with something other than language. The design concept chosen will gain more attention than the words on the page at first. Before you can get them to read it, they must see it. The correct color scheme […]

by Intuitive Digital | Oct 22nd, 2015
Online Business Reviews are EVERYTHING

Online Business Reviews are EVERYTHING

Imagine you’re looking to hire a new landscaping company. Where do you start? The phonebook? Nah, that’s so 1995. Ask your neighbors? You mean, people actually talk to their neighbors?! That’s out. Call all your friends and ask for suggestions? Too time-consuming. The most efficient and realistic way to find the best local services for […]

by Nick Footer | Oct 20th, 2015
3 Tips to Using Testimonials on Your Site

3 Tips to Using Testimonials on Your Site

Do you have customer testimonials prominently displayed on your website? If not, you should probably start. Glowing reviews from existing clients are an easy way to provide social proof on your site, and evidence points to the fact that content sourced from customers is more compelling than any other kind of content. According to a […]

by Intuitive Digital | Oct 15th, 2015
Creating Ad Copy for Your Audience

Creating Ad Copy for Your Audience

As a PPC Apprentice, ad copy did not send me running for the doors, because I had somebody holding my hand and guiding me. This ensured I did not run out into an intersection and get taken out by a car. Here are some tips for beginners, or maybe a refresher for somebody feeling stuck. […]

by Intuitive Digital | Oct 7th, 2015
Troubleshooting Contact Forms

Troubleshooting Contact Forms

Do you own a website? If the answer is yes, then you most likely have some way for users to get in touch with you, and most likely that is a contact form (if you don’t or you only have a ‘mailto’ link on your site, you better get in touch with In2itive’s Web team […]

by Intuitive Digital | Sep 1st, 2015
51 Free High-Ranking Local Business Citations

51 Free High-Ranking Local Business Citations

LAST UPDATED: March 29, 2016 If search engines were the pretty girls back in high school, consider citations to be the muscle car to getting noticed. A citation is a mention of your business name, phone number, address, and website across the web (e.g. a yellow pages directory). Google, Bing, and Yahoo! are search engines […]

by Nick Footer | Jun 3rd, 2015