I installed this on my Mac Mini with only the intention of installing Windows, and having quick access to Internet Explorer for testing.  However a screen that popped up with Chrome OS and Android on it surprised me. As soon as I saw those two options I was full of excitement. They gave me a […]

So you want to create an amazing custom email? Here are 4 things you should keep in mind when putting one together: 1.) Keep it simple People do not stare at an email for too long, and a complex one with too many images may take a while to load on a mobile device. Nobody […]

The Google Display network is the world’s largest collection of sites.  Advertisers are able to create text ads and non-text ads, which include images, flash, video and animation ads. Using these unique ad formats, we are able to make ads stand out and increase our brand awareness. And while search ads are more ideal for […]

Launching A Small Business Isn’t Easy I’m not saying that I thought the first year was going to be easy, cause I didn’t. Even with a family of entrepreneurs behind me, MBA and multiple years of experience in agency life my first year of business wasn’t as smooth as I expected. I’ve had many highs, […]

Quality score is one of the most important factors of pay-per-click search advertising. When you have poor quality scores in your PPC account, you end up paying more money than you should for clicks. In this article we will examine the cause and effect of our quality scores and talk about how to make them […]

We hear about it all the time, whether through television commercials, word of mouth or aggressive online campaigns. Bing is that seemingly great search engines that we just cannot bring ourselves to switch to – even if our (limited) experience is generally positive. Just because we are stubborn and stuck in our Googling ways doesn’t […]

When a PPC account is created it is critical to pick specific keywords that are most relevant to your business. However, no matter how well your keywords are targeted, Google or Bing’s system might recognize some keywords as being relevant that simply aren’t. Broad match without the use of negative keywords typically results in a […]