What’s going on? Google is gearing up to announce that the paid search ads on the right-hand side of search result pages will be obsolete and four ads will show at the top of the search results. For the past few months, we have noticed that Google has been testing out new strategies to decide […]

Valentine’s Day is right around the corner and now is the perfect time for you to whip out these nerdy, but lovable, digital marketing pick-up lines. You can use these pick-up lines to score your next date, break the ice or simply become the office charmer. This list is complete with 35 hilarious one-liners for […]

Splitting AdWords campaigns into mobile-only campaigns enables you to target people better than just lumping all devices into one campaign. And YES, it is possible to run single-device campaigns in enhanced campaigns. Why should I run single-device campaigns? The real question you should be asking yourself is, “Why aren’t you running single-device campaigns?” Mobile devices […]

Your website plays a crucial part in your sales and marketing structure. If you currently are not evaluating your website annually, you should start. Ensuring your website has fresh content, a user-friendly layout, and images will generate more leads and sales. These three sections cover the main things you need to focus on when evaluating […]

Everyone has his or her own way when it comes to creating an effective PPC account structure. However, you might want to try breaking campaigns out by customer purchase stage. People at different stages of the buying cycle will use different keywords, so it’s important your ads and landing pages match the stage of purchase […]

It’s amazing how relieved you feel when you can save a click here and there. Browser extensions do exactly that; they increase productivity, save money, and keep temperaments in-check. Whether it is seamlessly monitoring analytics for an online campaign or spotting opportunities to further optimize your website, browser extensions are there to save the day! […]

In my short time as a PPC apprentice, I have tackled some fun AdWords problems. One thing I learned about PPC people, besides unicorns are awesome, is we share with each other. So I am sharing some issues I have had, and ways to remedy the situation without causing yourself to end up rocking under […]

Display ads, Gmail campaigns, and landing pages allow PPC wizards (and their apprentices, if they are good) play with something other than language. The design concept chosen will gain more attention than the words on the page at first. Before you can get them to read it, they must see it. The correct color scheme […]

Imagine you’re looking to hire a new landscaping company. Where do you start? The phonebook? Nah, that’s so 1995. Ask your neighbors? You mean, people actually talk to their neighbors?! That’s out. Call all your friends and ask for suggestions? Too time-consuming. The most efficient and realistic way to find the best local services for […]