The Importance of PPC Quality Score

The Importance of PPC Quality Score

Quality score is one of the most important factors of pay-per-click search advertising. When you have poor quality scores in your PPC account, you end up paying more money than you should for clicks. In this article we will examine the cause and effect of our quality scores and talk about how to make them […]

by Intuitive Digital | Jul 24th, 2013
3 Reasons to Advertise with Bing Ads

3 Reasons to Advertise with Bing Ads

We hear about it all the time, whether through television commercials, word of mouth or aggressive online campaigns. Bing is that seemingly great search engines that we just cannot bring ourselves to switch to – even if our (limited) experience is generally positive. Just because we are stubborn and stuck in our Googling ways doesn’t […]

by Intuitive Digital | Jul 17th, 2013
Negative Keywords & How They Can Save You Money

Negative Keywords & How They Can Save You Money

When a PPC account is created it is critical to pick specific keywords that are most relevant to your business. However, no matter how well your keywords are targeted, Google or Bing’s system might recognize some keywords as being relevant that simply aren’t. Broad match without the use of negative keywords typically results in a […]

by Intuitive Digital | Jun 24th, 2013