Why Local Businesses Should Be Doing Local SEO

Why Local Businesses Should Be Doing Local SEO

As more and more people use the internet to search for goods and services, small and local businesses need to find ways of competing with large and national companies. One way local businesses can level the playing field and compete is through local search engine optimization (LSEO). What is local SEO? Local SEO focuses on […]

by Nick Footer | May 15th, 2019
How the Numbers Reflect Your PPC Goals

How the Numbers Reflect Your PPC Goals

A Web of Potential Pay-per-click advertising platforms like Google Ads offer a tempting bargain: Pay tribute to the overlords of the internet, and earn a place in the bustling ad economy across the web. Organizations of every shape and size are joining the fray for good reason. Google processes over 40,000 unique search queries each […]

by Nick Footer | Apr 30th, 2019
Your Top PPC Questions Answered

Your Top PPC Questions Answered

You’re busy and you need some PPC help. Here are answers to your top PPC questions in ten minutes or less. WARNING: These are brief answers written to simplify complex issues, and there is no one-size-fits-all approach to PPC. I’m happy to chat with you and answer questions more specific to your business – just […]

by Kelly Knowles | Apr 29th, 2019
Review: Google Ads Automated Smart Campaigns

Review: Google Ads Automated Smart Campaigns

Properly setting up PPC campaigns for your business that are optimized for your goals, market and budget is time consuming. With the launch of Google Ads, Google rebranded its Adwords Express platform. It is now called Smart Campaigns and is housed within the Google Ads interface. What is Smart Campaigns? Smart Campaigns is automated technology […]

by Kelly Miller | Apr 24th, 2019
What’s New With The Mobile SERP?

What’s New With The Mobile SERP?

At the Engage Conference put on by SEM PDX last week, MobileMoxie CEO Cindy Krum started off the morning by talking about the changes in the mobile SERP and her outlook on how to best optimize for mobile. With digital marketing trends and best practices always shifting, we want everyone to be aware of the […]

by Kelly Miller | Mar 20th, 2019
Partner with Your Marketing Agency to Generate Quality Leads and Effectively Close Them

Partner with Your Marketing Agency to Generate Quality Leads and Effectively Close Them

It’s the marketing agency’s job to generate leads, but then it’s the business’s job to complete the sale. This seems fairly straightforward, but the line gets blurry at times because in order to sell effectively, you need quality leads. However, in order to make strategy updates that potentially impact the quality of the leads, marketers […]

by Kelly Miller | Feb 22nd, 2019
Why Mobile Advertising Is More Important Than Ever

Why Mobile Advertising Is More Important Than Ever

When we first wrote about mobile advertising back in April of 2017 the numbers looked like this: Google predicted that mobile search will push 19% more calls to businesses in 2017 30% of people were clicking on the first returned search result Mobile device users spend 2x the amount of time on their device than […]

by Alysha Schultz | Feb 14th, 2019
4 Simple Ways to Avoid Ad Fatigue on Facebook & Instagram

4 Simple Ways to Avoid Ad Fatigue on Facebook & Instagram

As Facebook and Instagram become more heavily ad-focused, ad fatigue is something that all advertisers need to be aware of. Ad fatigue happens when your audience sees your ad multiple times and becomes somewhat immune to it. If your audience has seen an ad too many times, they’ll stop paying attention to it and won’t […]

by Kelly Miller | Jan 17th, 2019
Don’t Write Boring Website Copy! Use Our Content Development Writing Guide

Don’t Write Boring Website Copy! Use Our Content Development Writing Guide

Writing website copy is not like writing the papers you did in high school or college, at all, please don’t write your website copy like that. People interact with computers differently than books or magazines and the way you organize and write your content needs to reflect that. Whenever possible we highly recommend you hire a […]

by Alysha Schultz | Jan 11th, 2019