6 Reasons Your Company Needs SEO

Search Engine Optimization

Every day millions of people turn to Google for answers and for business owners that means your consumers are online right now searching for products or services just like yours. But they won’t find YOU without a digital marketing strategy. This, is where SEO or Search Engine Optimization steps in. Read on to learn the 6 reasons your company needs an SEO strategy in place.

SEO Improves digital marketing strategy

Your Customers are Online

According to a study by Search Engine Land between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online.

Increased Organic Traffic

Organic traffic is the number of visitors, landing on your website through search engine queries (like Google or Bing). By optimizing your content and website with high-quality keywords, both prospective and returning customers will have an easier time searching for and finding your products and services.

Delivers High ROI

Findings from a study conducted by Chitika showed that the top listing in Google’s search results receive 33% of traffic, compared to 18% for the second position. SEO organically gets you the top spot.There is no other form of online marketing that can deliver a return on investment quite like SEO. So many people don’t have success with search engine optimization because they sign up with an inexperienced company but when done correctly SEO can deliver nonstop organic traffic.

Your Competitors Are Doing It

If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors outmaneuver you by ignoring this valuable tool for your business.

Builds Credibility

Search Engine Land also dropped a piece of knowledge regarding the role credibility plays in SEO. A part of making a site successful is making it credible and trustworthy. SEO specialists work tirelessly to monitor your site and position it has trustworthy and credible. Being trustworthy means a site is more likely to draw high-quality organic links, and more likely to convert for consumers in your target market.

Establish Brand Awareness

Similar to building credibility, businesses who establish a strong online presence become preferred brands when users are seeking products or services. SEO puts you front and center and helps your brand cement its credibility in the mind of consumers.

The Bottom Line

Regardless of what type of business you run or work for, SEO will make your job easier and take the business to the next level. If you’re interested in learning more or want to know how Intuitive Digital can implement SEO into your strategy, send us a note at [email protected].

About the Author

Nick Footer

Nick Footer is an entrepreneur and founder of Intuitive Digital, a national award-winning digital marketing agency in Portland, Oregon. With over 15 years of experience, he has helped hundreds of businesses improve their online presence through search engine optimization, paid advertising, and website design.

2 thoughts on “6 Reasons Your Company Needs SEO

  1. I never knew that such a big amount of customers check reviews before making a decision to buy a product or not. Being able to see if a product is good or not is something everyone wants to do before they spend their hard-earned money on their new item. Being able to search that and come up with the best reviews is definitely a big play for companies to be aware of, and perhaps a chance for them to use SEO to show their product is number one to all the customers looking for it.

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