Every day millions of people turn to Google for answers and for business owners that means your consumers are online right now searching for products or services just like yours. But they won’t find YOU without a digital marketing strategy. This, is where SEO or Search Engine Optimization steps in. Read on to learn the 6 reasons your company needs an SEO strategy in place.
Your Customers are Online
According to a study by Search Engine Land between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online.
Increased Organic Traffic
Organic traffic is the number of visitors, landing on your website through search engine queries (like Google or Bing). By optimizing your content and website with high-quality keywords, both prospective and returning customers will have an easier time searching for and finding your products and services.
Delivers High ROI
Findings from a study conducted by Chitika showed that the top listing in Google’s search results receive 33% of traffic, compared to 18% for the second position. SEO organically gets you the top spot.There is no other form of online marketing that can deliver a return on investment quite like SEO. So many people don’t have success with search engine optimization because they sign up with an inexperienced company but when done correctly SEO can deliver nonstop organic traffic.
Your Competitors Are Doing It
If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors outmaneuver you by ignoring this valuable tool for your business.
Search Engine Land also dropped a piece of knowledge regarding the role credibility plays in SEO. A part of making a site successful is making it credible and trustworthy. SEO specialists work tirelessly to monitor your site and position it has trustworthy and credible. Being trustworthy means a site is more likely to draw high-quality organic links, and more likely to convert for consumers in your target market.
Establish Brand Awareness
Similar to building credibility, businesses who establish a strong online presence become preferred brands when users are seeking products or services. SEO puts you front and center and helps your brand cement its credibility in the mind of consumers.
The Bottom Line
Regardless of what type of business you run or work for, SEO will make your job easier and take the business to the next level. If you’re interested in learning more or want to know how Intuitive can implement SEO into your strategy, send us a note at firstname.lastname@example.org.