Why SEO is Critical for Colleges and Universities

Why SEO is Critical for Colleges and Universities

Search engine optimization (SEO) is becoming more and more critical for colleges and universities to build into their marketing plans. Technology is permeating our lives; according to PEW Research nearly nine-in-ten Americans today are online and over 77% own a smartphone. If your institution does not stand out online and rank well in Google search […]

by Nick Footer | Sep 13th, 2018
Why Your University Website Is More Influential Than Ever

Why Your University Website Is More Influential Than Ever

Why Your University Website Is More Influential Than Ever When we first start working with a college or university they often come to us needing help but not knowing what kind. Their strategies and tactics for marketing the university and recruiting students are usually decades old. Marketing decisions are not often made based on data […]

by Alysha Schultz | Sep 5th, 2018
The Best PPC Tools For Colleges & Universities

The Best PPC Tools For Colleges & Universities

The Best PPC Tools For Colleges & Universities There are a lot of new and exciting tools in today’s version of Google Ads but in all cases, the most important tools focus on your audience. Any pool of potential leads has behavioral tendencies and your success relies on targeting and measuring performance based on those […]

by Nick Footer | Aug 27th, 2018
How to Promote Volunteer Opportunities Using SEO for Nonprofits

How to Promote Volunteer Opportunities Using SEO for Nonprofits

Is your nonprofit looking for more volunteers? Getting your message out to the community is important when trying to find like-minded individuals to contribute to your cause. But to do so, you need to be visible. In Google search results, that means putting a little thought into your Search Engine Optimization (SEO). Sure, promoting your […]

by Lynn | Aug 21st, 2018
Questions To Ask Your Digital Agency Before Hiring Them

Questions To Ask Your Digital Agency Before Hiring Them

With the constant influx of changes in the world of digital marketing, many businesses opt to hire an agency to handle digital presence and strategy on their behalf. While an agency takes a lot of work and responsibility off of an in-house team, it’s important to thoroughly vet agencies as you go through the process […]

by Kelly Miller | Aug 14th, 2018
What Is A Good Click-Through Rate (CTR) In AdWords?

What Is A Good Click-Through Rate (CTR) In AdWords?

What Is A Good Click-Through Rate (CTR) In AdWords? What is a good click-through rate in AdWords? Would it even remotely surprise you if the answer were, “it depends?” It’s comforting to draw a line in the sand but that is rarely the reality in any applied marketing practice. Since a click-through rate is calculated […]

by Nick Footer | Aug 8th, 2018
Why You Should Be Advertising On More Than Just Google

Why You Should Be Advertising On More Than Just Google

By now, most businesses understand the importance of having an advertising presence on Google. Not only is it a scalable, measurable platform for businesses to leverage, but Google is where consumers come to take in content. Their eyes and ears are here – for keywords with high commercial content, almost 65% of clicks go to sponsored […]

by Kelly Miller | Jul 31st, 2018
Link Building For Nonprofits: What To Do And What To Avoid

Link Building For Nonprofits: What To Do And What To Avoid

When it comes to digital marketing it can be difficult to pinpoint the most important parts of your nonprofit’s strategy. Should you focus on content, ads, social media, organic SEO, or something else? If you’re looking to build your site’s reach and grow your online reputation, link building should be at the top of your […]

by Nick Footer | Jul 24th, 2018
Intuitive Digital Recognized as a Leader in 7 Digital Agency Categories on Clutch!

Intuitive Digital Recognized as a Leader in 7 Digital Agency Categories on Clutch!

Behind every successful business is data. While data collection has come under significant public scrutiny, it still remains an invaluable piece of modern marketing. It takes organization and business savvy to organize a data-driven marketing team. At Intuitive Digital, we’ve perfected a system that uses strategy and innovation to not only meet our clients’ goals […]

by Alysha Schultz | Jul 2nd, 2018