Facebook Strategy: 3 Tactics to Boost Campaign Performance

Facebook Strategy: 3 Tactics to Boost Campaign Performance

Facebook Strategy  Facebook advertising isn’t overrated. If anything, it’s underrated. Why? Because when done thoughtfully (and ethically), it can change a business’s marketing strategy. Facebook weathered the worst of the Cambridge Analytica data storm and actually increased usage. There wasn’t a mass exodus, your audience is still there so a converting Facebook strategy should be […]

by Kelly Miller | Jun 26th, 2018
Google Shopping Struggles? Three Tips For Profitability

Google Shopping Struggles? Three Tips For Profitability

Google Shopping Struggles? Three Tips For Profitability Great placement on the page, product images, and easy-to-read product information – what’s not to love about Google Shopping Ads? If you have an e-commerce site and you’re not advertising your products on Google’s Shopping Network, you’re leaving money and visibility on the table. Google’s shopping network is […]

by Nick Footer | Jun 19th, 2018
Don’t Fall Victim To Robots: Filter Out Your Fake Traffic

Don’t Fall Victim To Robots: Filter Out Your Fake Traffic

Google Analytics is an incredible resource that provides tons of information about a website’s performance across many different metrics like the number of visitors to your website. For business owners (and the data nerds among us), it’s important to know that the traffic going to your site is quality traffic, real people and not bots, […]

by Nick Footer | May 29th, 2018
What Your PPC Team Should Report On – Don’t Let Them Off the Hook

What Your PPC Team Should Report On – Don’t Let Them Off the Hook

Many of our partners dipped their toes into the waters of digital marketing long before they met us, and many of them are (or were) engaged in contracts with third-party advertising networks. We have no problem with this and we work well with others! It has, however, also given me the opportunity to review reports […]

by Kelly Knowles | May 21st, 2018
Technical SEO & Content Strategy: Why You Need Both

Technical SEO & Content Strategy: Why You Need Both

Your SEO strategy should make room for both technical SEO and content marketing to thrive. A successful SEO strategist will blend technical and creative techniques to create higher-quality organic growth. Don’t inhibit the success of your content by pursuing it without setting a solid technical SEO foundation, or ignoring the importance of continuous technical maintenance. Take the time to do both, the right way.

by Lynn | May 14th, 2018
SEO Keyword Transitioning for Your Website Redesign

SEO Keyword Transitioning for Your Website Redesign

You’ve decided to invest money on a fancy new website, congrats! But what happens when people aren’t finding that new site? Or your rankings in search results take a hit during the transition? That’s where SEO— specifically keyword transitioning, comes in. Having a solid search engine optimization (SEO) plan in place before your new site […]

by Lynn | Apr 18th, 2018
What You Need To Know About Recent Major Google Algorithm Updates

What You Need To Know About Recent Major Google Algorithm Updates

Google is constantly testing updates and making tweaks to their search algorithm. Sometimes these are small, and sometimes these are huge, which can dramatically affect how they return search results for users. They are historically tight-lipped about these updates, meaning that SEO enthusiasts and digital marketing companies often find out about these changes by seeing […]

by Alysha Schultz | Apr 3rd, 2018
A Mobile First Strategy Checklist For Our Impending Mobile Future

A Mobile First Strategy Checklist For Our Impending Mobile Future

In case you’ve been living under a rock, a mobile revolution has occurred. According to Gartner research for 2018, more than half of the world’s population will turn to a mobile device first, before a desktop device, for anything internet related. This statistic alone should make every business shake in their boots. If you haven’t […]

by Nick Footer | Mar 27th, 2018
Still Not Convinced Mobile Is Important? 

Still Not Convinced Mobile Is Important? 

Marketing is all about reaching your consumers, and chances are, your consumers spend a large portion of their day immersed in their mobile device. Whether they use it to look up an answer or to accompany them on their commute, mobile technology is a huge part of our daily lives. Because of this, mobile is quickly advancing […]

by Kelly Miller | Mar 22nd, 2018