Digital Marketing Tips For Black Friday & Cyber Monday

Digital Marketing Tips For Black Friday & Cyber Monday

It’s that time of year again… the Holidays are upon us, and if you have a small business of any kind and haven’t thought about capitalizing on Black Friday / Cyber Monday yet, you need to get on it! This post will help get you prepared for the incoming craziness that is about to ensue. […]

by Nick Footer | Nov 16th, 2017
Connect Your Cause to Your Audience: Digital Marketing Strategies for Nonprofits

Connect Your Cause to Your Audience: Digital Marketing Strategies for Nonprofits

Nonprofits are the real MVP’s of working with a limited budget. In order to operate and raise awareness for their cause, nonprofits are fighting an uphill marketing battle: competing for attention with bigger, more financially backed online advertisers. However, we are here to provide suggestions to alleviate some of the pressure. This post will go over […]

by Nick Footer | Nov 7th, 2017
Elements of an Effective Web Design

Elements of an Effective Web Design

Whether your goal is to build an online presence or sell a product, the difference in one more sale or “conversion” could come down to the choices you make in your website’s design. The story your brand tells and your customer’s experience is key to these choices. Read on to learn 5 elements that contribute […]

by Nick Footer | Oct 13th, 2017
Why SEO is Important for Nonprofits: 3 Tips & Tricks to Get You Noticed!

Why SEO is Important for Nonprofits: 3 Tips & Tricks to Get You Noticed!

Let’s be real, technology runs our lives. At times, it can feel like our world revolves around the internet. The sheer amount of information we can access at any given time is, to say the least, impressive. What’s even more impressive, is we tend to go straight to Google when we have a question. We […]

by Nick Footer | Oct 3rd, 2017
5 Reasons To Invest in Web Development

5 Reasons To Invest in Web Development

If you’re not taking your business’s online presence seriously, you’re at a disadvantage. Having a solid digital strategy has never hurt a business, but it has created hundreds of success stories. If you haven’t started the discussion about whether you need a website or your current website needs an update, you can’t afford to wait […]

by Nick Footer | Sep 29th, 2017
5 Benefits of Pay-Per-Click Marketing

5 Benefits of Pay-Per-Click Marketing

PPC stands for pay-per-click, a model of digital marketing where advertisers pay each time one of their ads are clicked. Essentially, you’re paying for traffic instead of attempting to “earn” visits organically. PPC allows advertisers certain advantages over other forms of online marketing efforts, read on to learn how and why PPC works! First Page […]

by Nick Footer | Sep 25th, 2017
6 Reasons Your Company Needs SEO

6 Reasons Your Company Needs SEO

Every day millions of people turn to Google for answers and for business owners that means your consumers are online right now searching for products or services just like yours. But they won’t find YOU without a digital marketing strategy. This, is where SEO or Search Engine Optimization steps in. Read on to learn the […]

by Nick Footer | Sep 18th, 2017
4 Tips to Catch and Hold Your Consumer’s Attention

4 Tips to Catch and Hold Your Consumer’s Attention

What if I told you a goldfish had a longer attention span than you? Well, according to a recent study, the average attention span is now only 8 seconds. Meaning at 9 seconds, goldfish can officially focus longer than the average consumer. Which means entrepreneurs and small business owners face an increasingly difficult challenge when […]

by Nick Footer | Sep 15th, 2017
The Power of Storytelling in Paid Search Marketing

The Power of Storytelling in Paid Search Marketing

When you picture a paid search marketer you likely envision a mathematical, keyword-researching data genius that pulls Google Analytics reports in their sleep. And to be honest, you’re not wrong being a paid search marketer requires you to have some clear traits. But what you might not envision is how much paid search marketing benefits […]

by Nick Footer | Sep 7th, 2017