Editor’s Note: This post was updated in October 2016. It was originally published in March 2014 and has been completely revamped and updated for accuracy and comprehensiveness.
Apple Maps: A Powerful Platform for Local Businesses
With the launch of iOS 10, Apple Maps has taken a turn for the better with big improvements to its design and functionality.
Apple Maps helps you to snake around traffic with “proactive suggestions,” book restaurant reservations or taxi rides without even leaving the Maps app, ask Siri for directions, and much more.
According to The Associated Press, Apple had received more than “5 billion map-related requests each week” in 2015.
What this means for businesses – regardless of size – is to take advantage of adding their business to Apple Maps.
So what are you waiting for? Follow these simple 9 steps for increased online exposure and authority in your service area.
How to Add Your Business to Apple Maps
Step 1. Visit Apple Maps Connect.
Step 2. Login or create a new Apple ID. Click the blue arrow to proceed.
Step 3. You will be prompted to a menu called “Small Business.” Click “Add My Business”
Step 5. Enter your business name and location to find your listing in the Apple Maps directory. If not found, click “Add new place.”
Step 6. Enter the following business information:
- Place name (business name)
- Place status (either “This place is open” or “This place has moved or closed”)
- Phone number
- Apple Pay (“Accepted” or “Not Accepted”)
NOTE: There are over 1,340 business categories to choose from. Fortunately, I have saved you the time and labor from having to look them all up.
Step 7. After submitting your information, click “Call me now” to trigger a phone call to your business. Over the phone, you will receive a 4-digit code that you will need to enter on the screen.
I personally did not have luck with our automated phone system, so instead I sent out a contact form submission.
Click here to contact Apple Maps to verify your listing or request the removal of any duplicates.
Step 8. Update your business information and social links, then click “Claim this place” or “Submit for review.”
Step 9. Create a habit of reviewing your business information every 3-4 months. This is especially the case if you rebrand, move locations, or close down your operations.
NOTE: Whenever you log into your account, you will need to repeat steps 1-4. Then you will automatically be directed your business dashboard.
Make Your Business Stand Out Online with Intuitive Digital
Claiming your Apple Maps listing is a great start, but there is still much more you can do to enhance the online visibility and rankings of your business.
At Intuitive Digital, we’re more than another digital marketing agency.
Our team of enthusiastic, data-driven strategists work closely with our partners to take ownership of their online branding and meet their year-round goals.
Contact us today for a complimentary business audit, quote or ping-pong challenge with one of our team members.