How To Claim And Optimize Your Apple Maps Listing

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Search Engine Optimization, Social Media

Apple Maps is the premier mapping and navigation service available on iPhones, iPads, and other Apple devices. Apple Maps provides users with detailed maps, turn-by-turn navigation, real-time traffic information, and various points of interest, such as restaurants, businesses, and local landmarks.

With the launch of iOS 17, Apple introduced the ability to download offline maps for use when the user doesn’t have Wi-Fi or cellular signal. This highly-anticipated feature is one of many major improvements made to the app since its disastrous release in 2012. 

Google Maps is still the mapping app of choice for 68% of users, but its dominance in the market could be at risk if Apple continues to close the gap in features it’s lacking and create new features of its own. Some users are already making the switch from Google Maps to Apple Maps.

While Apple tends to be close-lipped about the precise number of Apple Maps users, it stated in January 2020 that Apple Maps serves “hundreds of millions” of people. If the company’s consistent revenue growth is any indicator, the number of Apple Maps users will only continue to increase.

Whether you are a small business or a large enterprise, it benefits you to take advantage of listing your business on Apple Maps. Read on to learn what these benefits are, 9 easy steps for creating your Apple Maps listing, and tips for optimizing it for maximum impact.  

Benefits Of Adding Your Business To Apple Maps

Free Exposure

Apple’s reach is enormous. There are more than 2.2 billion active Apple devices worldwide, and except for devices older than 2012, Apple Maps came pre-installed on all of them. That’s a lot of opportunity for customers to find your business! 

Whereas many of the most lucrative online advertising methods follow a pay-per-click or other fee-based model, listing your business on Apple Maps won’t cost you a dime. It’s a no-brainer for any business looking to be discovered by local customers.

Local SEO Benefits

The benefits of listing your business on Apple Maps go beyond the app itself – it may also help you rank higher on search engine results pages (SERPs). 

When a user conducts a search that suggests they are looking for a local business, such as a restaurant, search engines like Google have to evaluate which businesses appear legitimate and reputable enough to recommend.

The 3 primary factors that Google’s algorithm uses to determine local ranking can be summarized as follows:

  1. Relevance – How closely a business matches what the user is searching for
  2. Distance – How close a business is to the user, depending on either a location specified in the search query or the user’s physical location
  3. Prominence – How well-known a business is

When you create your Apple Maps listing, you’ll input your business’s NAP (Name, Address, Phone Number). NAP is the foundation of local SEO, and listing it on Apple Maps helps Google better understand your business so it can match you with relevant searches. This contributes to the “Relevance” ranking factor above.

Keep in mind that while Apple Maps and other local citations all contribute to overall success with local SEO, Google values its own citation above all others. If you haven’t claimed your Google Business Profile (GBP), do that first. 

Adds Credibility

In addition to making you look good to search engines, your Apple Maps listing can also give you a credibility boost in the minds of customers. 

Seeing complete, accurate business information and consistent branding signals to potential customers that your business is established, recognized, and trustworthy, especially when they’re accompanied by positive reviews and ratings.

Humanizes Your Brand

Gone are the days of marketing being a one-way conversation from a business to its audience. With social media and other advances in technology has come the expectation for a business interaction to feel less like a machine and more like a flourishing relationship. And just like with any quality relationship, consumers want to engage with brands they believe to be honest, authentic, and who share the same values they do. 

One 2021 survey revealed that 88% of consumers feel that authenticity is an important factor when deciding which brands they support, with 50% saying it’s very important. 

Additionally, 46% of consumers surveyed in 2022 said they would be willing to pay more for a business they trust, up by 16% from just one year prior. 

Thankfully, there are more opportunities than ever to provide consumers with a personalized experience that demonstrates your brand’s humanity and earns their trust. 

On Apple Maps, the ability to upload photos to your listing gives you a chance to give a face to your brand. Additionally, engaging with customer reviews is also a great way to connect with your customers person-to-person. Read on for more information about how Apple Maps displays customer reviews. 

Encourages Word-Of-Mouth Marketing

Even in the digital age, the value of word-of-mouth marketing to your business can’t be overstated. A 2021 study by Nielsen revealed that 92% of consumers are more likely to trust the recommendations of friends and family over all forms of advertising. 

Apple Maps makes it easy to create a list of your favorite places and share them with others. Satisfied customers who find your business on Apple Maps will recommend it to friends, family, and colleagues, leading to positive word-of-mouth referrals and increased brand awareness. 

Source: Apple 

Additionally, users can leave ratings on your listing, further amplifying the word-of-mouth marketing potential and influencing other users’ decisions.

How To Add Your Business To Apple Maps

Step 1: Visit Apple Maps Connect and click the “Get Started” button.

Step 2: Login or create a new Apple ID.

Step 3: Read and agree to the Terms of Use.

Step 4: Choose your type of business.

Step 5: Search for your business listing or add a new place.

Step 6: Follow the on-screen instructions to input your business information. Some of the information you will be asked for includes:

  • Display Name
  • AddressPhone number
  • Categories
  • Website URL

The guidelines for the information you will add at this step can be found here.

Step 7: After submitting your information, you must complete a verification process. There are a couple of routes this could take.

Phone Verification

If you’re claiming an existing listing, you will have the option to verify by phone.

When prompted, click “Call me now” to trigger a phone call to your business. Over the phone, you will receive a 4-digit code that you will need to enter on the screen.

Unfortunately, it’s common for users to experience issues with phone verification, such as the phone never ringing despite the on-screen message saying it should be. In this case, use the alternate option below.

Document Verification

If you’re creating a new listing, or the phone verification method failed, you can get verified by submitting an official business document, such as a lease, insurance policy, or utility bill. 

The listing verification process can feel like a pain – but it’s intentionally designed that way to prevent spam listings from being created. In exchange for jumping through the hoops, your business gets a listing your customers know they can trust to be legitimate and accurate. 

Step 8: Once verified, you’ll have access to optimize your profile with additional information, such as:

  • Images 
  • Place status (either “This place is open” or “This place has moved or closed”)
  • Apple Pay (“Accepted” or “Not Accepted”)
  • Hours of operation
  • Social media links

Step 9: Once you’ve completed all information, click “Claim this place” or “Submit for review.”

In some instances. Apple may notify you that additional verification is required. Otherwise, listings usually go live within a week or so. 

Step 10 (if applicable): If your business has multiple locations, you’ll need to repeat these steps for each location.

Tips For Optimizing Your Apple Maps Listing

Add Business Information And Review It Regularly

Having complete, accurate NAP on your listing is of vital importance, but that’s just the beginning. 

You should also take advantage of the option to include your website, social media links, business hours, a description of your business, and categories that apply to what you offer. The extra steps will pay off in the form of a seamless customer experience. 

Create a habit of reviewing your business information every 3-4 months, just in case anything has been changed.

This is especially the case if you rebrand, move locations, or close down your operations.

Upload Photos

After your listing is verified, you can add photos to your locations in Apple Business Connect. Photos are eye-catching to consumers and will make your listing look more professional and complete. 

You can upload your business logo along with a cover photo within your Apple Business Connect dashboard. Together, these make up the header section of your listing, otherwise called the “Place Card”. 

Before uploading images, be sure to review the official guidelines. 

For step-by-step instructions for uploading your logo and cover photo in Apple Business Connect, visit this page of Apple’s support website. 

Engage With Reviews

Asking for and engaging with customer reviews is an important part of managing your business’s online presence. How important? A survey by BrightLocal concluded that 98% of people read online reviews for local businesses.

Unlike Google, Apple Maps does not allow customers to leave reviews directly on your listing. They can leave thumbs up/down ratings, but reviews are integrated from third-party sites, such as Yelp. That said, fully optimizing your Apple Maps listing will require you to get reviews on other websites. 

The topic of reviews can understandably terrify a lot of business owners – they’re not always positive, after all. But the truth is that even negative reviews can benefit your business in a number of ways.

Every review you receive is a gift that will keep giving if you respond appropriately. By responding to customer reviews, you make the reviewer feel seen while also appearing responsive and engaged to everyone who will read the interaction later. 

Remember earlier when we discussed the importance of humanizing your brand? Well, part of being human is making mistakes. As crazy as it sounds, receiving an occasional negative review can actually make you look more trustworthy to your customers. 

People generally know that even the best businesses can’t please everyone all the time, so having a spotless review record can lead people to wonder if some of your reviews are fake. And that fear is not entirely unjustified – one recent study found that up to 43% of Amazon’s product reviews are illegitimate. 

Showcase Special Promotions

With the introduction of Apple Business Connect also came Showcases, a feature that gives businesses a place to highlight special offers, discounts, promotions, and other standout offerings on their Apple Maps place card. 

Source: Apple

If you’re a restaurant, you might use this space to highlight seasonal specials. If you’re a gym, you can use it to advertise a promotion in which new members get a free month of membership. You get the idea. 

Even if you’re already highlighting your special offers on your website, Showcases give you the chance to communicate them to your customers one step earlier on the conversion funnel. Effectively using this space could ultimately be the difference between a customer choosing your business over a competitor. 

Help Please!

While not an exhaustive list, a few common issues business owners have encountered with Apple Maps include:

  • Verification failing or being rejected
  • The listing being verified, then reverting to unverified status later
  • The business being incorrectly marked “permanently closed”
  • Duplicate listings

For these issues and others you may experience, it’s recommended that you contact Apple customer support. You can do this in a few ways:

  • Log into Apple Business Connect, click your profile photo in the lower left corner, and then click “Support.”
  • Submit a ticket directly through your Apple Maps listing. To do this, click the three dots in the upper right corner, click “Report an issue”, and select from the options available.

Further Enhancing Online Presence With Intuitive Digital

Claiming your Apple Maps listing is a great start, but there is still much more you can do to enhance the online visibility and rankings of your business.

At Intuitive Digital, we’re more than another digital marketing agency. Our team of enthusiastic, data-driven strategists work closely with our partners to take ownership of their online branding and meet their year-round goals.

Contact us today for a complimentary business audit or quote.

5 thoughts on “How To Claim And Optimize Your Apple Maps Listing

    1. You don\’t need to have an iphone to use Apple maps, but you do have to download the apple maps app to your android.

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