by Kelly Miller | Jan 17, 2019 | Higher Education, Non Profit, PPC Advertising |
As Facebook and Instagram become more heavily ad-focused, ad fatigue is something that all advertisers need to be aware of. Ad fatigue happens when your audience sees your ad multiple times and becomes somewhat immune to it. If your audience has seen an ad too many... 
by Nick Footer | Sep 13, 2018 | Higher Education, Search Engine Optimization |
Search engine optimization (SEO) is becoming more and more critical for colleges and universities to build into their marketing plans. Technology is permeating our lives; according to PEW Research nearly nine-in-ten Americans today are online and over 77% own a... 
by Alysha Schultz | Sep 5, 2018 | Higher Education, Web Design |
Why Your University Website Is More Influential Than Ever When we first start working with a college or university they often come to us needing help but not knowing what kind. Their strategies and tactics for marketing the university and recruiting students are... 
by Nick Footer | Aug 27, 2018 | Conversion Rate Optimization, Higher Education, PPC Advertising |
The Best PPC Tools For Colleges & Universities There are a lot of new and exciting tools in today’s version of Google Ads but in all cases, the most important tools focus on your audience. Any pool of potential leads has behavioral tendencies and your... 