Hiring a Shopify Agency vs Freelancers


10 Reasons Why Hiring a Shopify Agency Can Unlock the Power of Ecommerce

In the ever-blooming garden of ecommerce, cultivating a vibrant online presence is like tending your most prized blossoms. If you’re considering sprouting a new ecommerce store or nurturing your existing one using Shopify, you’ll soon find yourself at a crossroads: should you choose a Shopify agency or set sail with a freelance web developer? Let’s dig a little deeper into why partnering with a Shopify-focused agency stands out like a radiant sunflower in a field of dandelions.

1. Unbeatable Expertise In Shopify Development

Shopify, much like a flourishing garden, teems with options and intricacies. Hiring a Shopify agency means you gain access to a team of experts who specialize in Shopify development. They are well-versed in the platform’s ins and outs, ensuring your store is designed and developed to its fullest potential. A Shopify agency like Intuitive Digital will have experience with various Shopify themes, plugins, and integrations, allowing them to offer tailored solutions that cater to your specific business needs. 

2. Comprehensive Services Under One Roof

But it isn’t just about development; agencies are a one-stop shop for the front and the back of your ecommerce website. They typically offer a range of services, including web design and development, SEO, digital marketing, and ongoing support. Getting all your necessary services through one agency can save you time and money. No need to wander around looking for different vendors; it’s like having all your gardening tools in one shed. Rather than sourcing and hiring multiple freelancers for each service you need, which can often lead to a broken and fragmented brand experience for your customers. 

Whether you need to create a visually appealing and user-friendly design or optimize your store for search engines, a Shopify-proficient agency will have the range of in-house talent needed to get the job done effectively. 

3. Quality Assurance Every Step of The Way

A Shopify agency places a strong emphasis on quality assurance and testing. They thoroughly check the site for bugs, inconsistencies, and usability issues before launching it, ensuring a seamless user experience and minimizing post-launch problems. This approach ensures a smooth stroll through your digital garden and prevents any unexpected thorns along the way. Freelancers might not have the resources or diligence to perform such comprehensive testing, leaving you to deal with issues that could impact your business.

4. SEO Optimization That Helps Your Store Shine

Effective Search Engine Optimization (SEO) is the water and sunlight for your digital e-commerce store. Freelancers may lack the in-depth SEO knowledge that agencies can provide, which can result in missed opportunities for organic traffic and sales.  A Shopify agency like Intuitive Digital often includes SEO experts who can optimize your site to rank well on search engines. They can handle keyword research, on-page optimization, and content strategy to improve your site’s visibility.

5. Ongoing Support And Maintenance For Years To Come

The development phase is just the beginning. Maintaining your Shopify site, updating plugins, fixing bugs, and adding new features is an ongoing process. Shopify agencies typically offer support and maintenance packages to keep your site running smoothly. They will tend your e-commerce store for years to come, keeping sales lush and lively. Freelancers may move on to other projects after the initial development, leaving you to handle ongoing maintenance and support on your own. 

6. Dedicated Project Management For All Issues

Shopify projects can be complex and ongoing from inventory management, to shipping tables, to sales tax. It’s a lot to keep track of. With freelance developers, you may need to be in charge of overseeing and managing the project. Not only does that require a huge time commitment, but this can easily lead to other production and end product issues. You wouldn’t try to project manage building your house from scratch, we don’t recommend you project manage your website build either. 

 A specialized Shopify agency will provide you with a dedicated project manager who will oversee every aspect of your project. They’ll handle all the designers, developers, copywriters, and other resources needed to make your ecommerce store flourish. Shopify agencies are experienced in managing project timelines effectively. They can ensure that your online store is delivered on schedule and within budget. This efficient time management can be crucial for businesses looking to capitalize on seasonal trends or market opportunities.

7. Scalability And Flexibility

Just as a garden changes with the seasons, your ecommerce needs will evolve as your business grows. A Shopify agency can adapt and scale your store as required, seamlessly integrating new features and functionalities. They can help you stay competitive in an ever-changing online market. For example, perhaps today you only sell one version of each product, but in a year or two you may scale to offer multiple sizes or colors. An agency will have the skills and historical background to easily make this update. In contrast, the freelancer you hired may not be available, so a completely new person may need to make the change leading to a clunky update with wasted efficiency.

8. Compliance And Security

When dealing with sensitive customer data like banking information and mailing addresses, a beautiful site doesn’t mean much if it gets hacked, and all that sensitive customer information is stolen. Shopify agencies are well-versed in Shopify’s security features and compliance standards. They can ensure that your online store adheres to industry best practices, safeguarding your customers’ data and your business’s reputation. Freelancers might not have the same level of expertise, potentially leaving your e-commerce garden susceptible to unwanted critters. Stakes are high when it comes to security. For this reason alone, going to an experienced and insured agency is crucial. 

9. Customization And Innovation

The ecommerce landscape is constantly evolving. Shopify agencies keep up with the latest industry trends, ensuring your store remains competitive. Plus, going with an experienced agency means they are equipped to provide highly customized solutions that meet your unique business needs. They have insights into new features, design trends, and marketing strategies that can give you an edge. They can build custom apps and features to set your store apart from the competition. And, they can suggest innovative solutions to enhance the user experience and drive more sales.

10. Reduced Risk

When it comes to cultivating a thriving Shopify ecommerce store, choosing a Shopify agency is often the wiser choice. They bring expertise, a full spectrum of services, a dedicated project manager, scalability, and the assurance of ongoing care and maintenance. Plus, they’re experts in SEO and have a knack for security and compliance. It’s like having a team of expert gardeners at your disposal, tending to your ecommerce garden’s every need.

So, if you’re contemplating planting a new ecommerce store or tending to your existing one on Shopify, remember that picking the right partner can make your ecommerce store truly flourish. Make the savvy choice today and get started with Intuitive Digital to unlock the full potential of your online business. By partnering with a Shopify agency, you’ll be in the best position to navigate the ever-changing world of ecommerce, adapt to emerging trends, and achieve long-term sales success.

About the Author

Devon Brown

Devon is the VP of Partner Services with extensive expertise in audience research and digital marketing strategy. Beyond work, Devon enjoys yoga, reading, playing guitar and being outside.

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