by Nick Footer | Aug 27, 2018 | Conversion Rate Optimization, Higher Education, PPC Advertising |
The Best PPC Tools For Colleges & Universities There are a lot of new and exciting tools in today’s version of Google Ads but in all cases, the most important tools focus on your audience. Any pool of potential leads has behavioral tendencies and your... 
by Nick Footer | Aug 8, 2018 | PPC Advertising |
What Is A Good Click-Through Rate (CTR) In AdWords? What is a good click-through rate in AdWords? Would it even remotely surprise you if the answer were, “it depends?” It’s comforting to draw a line in the sand but that is rarely the reality in any applied marketing...