What Being A B Corp Means To Us
March is B Corp Month—a time to celebrate businesses using their power as a force for good.
For Intuitive Digital, this month reaffirms our commitment to making digital marketing more equitable, sustainable, and impactful. Since becoming B Corp Certified in 2020, we’ve joined a global movement of companies proving that business success is about more than profit—it’s about creating positive change.
What is a B Corp?
Certified B Corporations (B Corps) meet rigorous standards of social and environmental performance, transparency, and accountability. The B Corp movement, led by the nonprofit B Lab, challenges businesses to align purpose with profit—measuring success not just by revenue but by their impact on people and the planet.
At Intuitive Digital, we’ve always believed that good business can drive change. B Corp certification gave us a framework to align our operations with our values and hold ourselves accountable for continuous improvement.
👉 Learn more about our B Corp Certification in our 2023 Impact Report.
Why We Pursued B Corp Certification
Our Purpose is to Inspire Change.
Our founder, Nick Footer, built Intuitive Digital to prioritize people over profits—challenging an industry that often values quick wins over long-term impact. Pursuing B Corp Certification in 2020 formalized practices we were already committed to—supporting mission-driven clients, fostering an equitable workplace, and reducing our environmental footprint.
Staying true to our value of Continuous Improvement, we completed our first B Corp recertification in 2023. Our B Impact Score jumped by 21 points after we involved the entire team in identifying areas for growth!
How Our Values Shape Our Work and Impact
Our B Corp journey is an extension of the values guiding everything we do—whether collaborating with our partners or supporting one another as a team.
Build Long-Term Relationships
Impact thrives through partnership. We prioritize relationships built on trust, respect, and shared values—whether supporting mission-driven clients or offering pro bono work to nonprofits.
For example, our partnership with I Am A Scientist helped make science more accessible to students of all backgrounds. Through Google Ads Grant management and SEO optimizations on their website, we helped IAAS drive over 10,000 new users to their website, generate 1,200+ conversions, and boost organic traffic by 500%.
Even after our formal partnership ended, many team members continued supporting IAAS through our Volunteer PTO program, donating their time and skills to help the organization expand its reach and inspire future scientists.
Continuous Improvement
B Corp Certification is about committing to progress, not perfection.
We integrate continuous improvement into our culture—refining our internal Justice, Equity, Diversity & Inclusion (JEDI) practices, adopting sustainable business operations, and always measuring our impact. In tandem with our recertification in 2023, we:
- Conducted an all-team equity audit to identify areas of improvement.
- Honored cultural/heritage months throughout the year.
- Awarded our fourth annual scholarship to Angela.
- Completed annual training with Construct the Present on neurodiversity in the workplace.
And we don’t plan on stopping there.
Do What’s Right
Doing business the right way means making decisions with integrity, transparency, and accountability. This includes turning down projects that don’t align with our values, partnering with eco-friendly vendors, and advocating for causes we care about.
We may not always get it right, but we’ll own our choices and work to improve.
Create Fun
Impact work is serious—but we don’t take ourselves too seriously.
We intentionally foster a workplace where joy, creativity, and work-life balance thrive. Virtual games, Happy Hours, and the hilarious #overheard Slack channel (iykyk) help our team from all over the world stay connected and inspired.
Employee Perspectives
Our impact starts with our team. When people feel supported and inspired, they create work that makes a difference.
Here’s what working for a B Corp means to our team:
“It allows me to stay fully aligned with my personal values—whether that’s environmental sustainability or empowering communities—which is essential for me in everything I do.”
– Autumn
“Knowing how toxic and profit-hungry most marketing agencies are, it keeps me inspired to work hard and help our team succeed.”
-Haley
“That our success is measured not just in revenue but in how we support people and the planet.”
-Dan
“It’s proof that ethical business can exist, even in an economic system that overwhelmingly rewards greed.”
– Erica
“It means that the company has my best interest in mind as an employee.”
-Anish
“It allows values-first experts to stay inspired and responsibly use the power of marketing for the betterment of society.”
-Andrea
More about the incredible humans behind our impact can be found on our Team Page.
Looking Ahead
We’re just getting started.
Our team will continue working toward employee ownership, expanding pro bono partnerships, and deepening our JEDI efforts through scholarships and all-team training. Our next recertification is in 2026, but we’re already brainstorming ways to raise our standards even higher.
Join the B Corp Movement
B Corp Month celebrates businesses using their power to build a better future. Join the movement!
Check us out on the B Corp directory, and while you’re there, discover 1-2 new companies in your community working to create positive change.
If you’re a B Corp (or just B Curious!) and need a digital marketing partner who prioritizes people and the planet, we’re here to help. Contact us today!
