Reach Students With Smart, Strategic Online PPC Campaigns
Marketing for higher education has changed from what it once was. Phone calls and paper requests for information and class catalogs have been replaced by websites, instant PDF downloads, chatbots and the constant need to be online and ready for anything.
When it comes to pay per click for higher education, it’s not just paying money to put an advertisement online – it’s about understanding who your ideal audience is and placing ads in front of those specific users and students exactly where they spend their time online.
Let’s get the conversation started!
Planning and Audience Targeting
PPC campaigns can be used to achieve many different goals. You can increase the general awareness of your university or a specific program to grow your brand recognition. Or you can directly target users who previously visited your site but didn’t complete an action, like completing a form.
It’s essential to know what the goal of your campaigns are and who your ideal audience is before we write or design ads for them. Planning also helps determine and shape the budget around target cost per lead and any priority programs for your school or institution. We work directly with your marketing team to determine overall objectives and goals to so that our PPC plan fulfills your school’s enrollment targets.
We’ll also want to review your site to determine what pages on your site are ready to convert user traffic. There’s no point in flooding your site with traffic, if it’s not ready to convert it.
When it comes to higher education, keywords are competitive and can be expensive. The last thing you want is to spend your budget on keywords that are not going to convert. Intuitive Digital makes a point to create ad campaigns that are specific and focused on terms for your institution. We actively manage your keywords list on a weekly basis, to remove ones that aren’t working and add new keywords that are performing well in organic results.
Your budget is important – keyword planning and development is vital to achieving success without blowing your yearly budget in one month. We work with you to determine the desired outcome of the prospective student so we can focus on sending only qualified leads to landing pages and ensuring your budget is used wisely.
Ad Copy & Landing Pages
Ad copy, images and landing pages are all vital to the success of a PPC campaign. At Intuitive, we utilize A/B ad testing to discover which type of messaging or calls-to-action generate the most qualified traffic for your institution. We understand the need to effectively help communicate your call-to-action in ad copy and landing pages, ensuring they’re consistent with each other and your overall brand.
With over 70% of college-bound students looking at a college website on a mobile device, we make certain every PPC landing page is mobile-friendly, ensuring conversions are possible on every device. It’s also critical that landing pages are well-organized and that the copy relates to user search terms. When you partner with Intuitive Digital, we cover all your bases when it comes to ad copy and landing pages.
Let Intuitive Digital Do The Work For You
A successful PPC campaign is an ever-changing entity. It requires regular monitoring, keyword refining, attention to detail, understanding of your target audience, data analysis, and creativity to test new copy or designs. In a highly competitive market like higher education, it’s incredibly important to stay on top of the constant changes of digital marketing – let us help you attract prospective students!.
PPC is what we do.
Contact us to find out more about our PPC advertising program for colleges and universities.
As Facebook and Instagram become more heavily ad-focused, ad fatigue is something that all advertisers need to be aware of. Ad fatigue happens when your audience sees your ad multiple times and becomes somewhat immune to it. If your audience has seen an ad too many...
Where did the time go? 2019 is fast approaching, and it’s time to reevaluate your business’ overarching goals and strategy. We’ve found and created many helpful guides this year, and would love to give you one to summarize what you’ll need to focus on when January...
The holidays come at us quickly, and as a business owner, you need to have a specific plan of attack for the holiday season. Buyer behavior changes and competition will increase. Creating a successful holiday advertising strategy will allow you to make the most of the...
Landing pages are an important part of any online marketing campaign. While landing pages should be leveraged for multiple different marketing strategies, this blog will explore the who, what, when, where, why, and how of landing pages for PPC campaigns specifically....
Search engine optimization (SEO) is becoming more and more critical for colleges and universities to build into their marketing plans. Technology is permeating our lives; according to PEW Research nearly nine-in-ten Americans today are online and over 77% own a...
Why Your University Website Is More Influential Than Ever When we first start working with a college or university they often come to us needing help but not knowing what kind. Their strategies and tactics for marketing the university and recruiting students are...