Inclusion In Digital Marketing Scholarship

Inclusion In Digital Marketing Scholarship

In 2020 Intuitive Digital launched our Inclusion In Digital Marketing Scholarship

Every year we’ll be awarding a scholarship to an individual who is pursuing a college degree in the marketing field, including those interested in studying web development or design, communications, UX, PPC, SEO, and graphic design.

In our inaugural year 2020, we awarded a $1000 scholarship. Meet our 2020 recipient Jessica!

In our second year, we were able to award $3500 to another incredible student who is already making an impact on his community. Meet our 2021 recipient Danny!

2022 – Our Scholarship Is Growing!

This year we are thrilled to have two legacy partners continuing to support this effort Avenue, and Gravitate.

They’ll be joined by two new incredible partners for our 2022 scholarship: Lytics and the AMA Portland Chapter.

Through their generous support, we’ve been able to raise at least $3000 for this year’s scholarship! In addition, the AMA PDX chapter will be providing the recipient with a free membership for a year. Which is an incredible way to continue learning and making connections in the marketing field.

How and When to Apply 

This is a one-time award, recipients are welcome to re-apply every year they are eligible. The scholarship may only be used towards the payment of undergraduate tuition and fees or books and equipment related to the applicant’s study towards a college degree. Your information is yours, we will not use or disclose it for any purpose other than administering this scholarship and announcing the winner. 

Timeline

  • Intuitive Digital will be accepting applications until we reach 200 applications or until July 30th. 
  • The recipient will be announced by the end of August
  • Funds will be distributed in September.

Requirements

  • Preference is given to underrepresented groups, including but not limited to 
    • African-American 
    • Asian
    • Hispanic/Latinx 
    • Native American
    • Pacific Islander
    • LGBTQIA+
    • Women/Nonbinary/Gender Non-Conforming
  • An undergraduate entering their third or fourth year with a declared major relating to marketing, communications, graphic design, or coding/tech fields.
  • Enrolled in an accredited 4-year college or university for at least half-time.
  • Proof of enrollment and declared area of study.

Criteria

  • Scholarship essay 70%
    • Answer the following questions (1000 words max)
      1. Introduce yourself! 
      2. What’s your field of study and why? 
      3. What are some career goals?
      4. Personal interests or hobbies?
      5. Community Involvement?
      6. Academic Achievements?
  • 1 Letter of recommendation 20%
    • From professors or other academic staff, student peers, employers, mentors, your parents or whoever knows you best. 
    • This letter should be written specifically for this scholarship.
  • Portfolio of work 10%
    • Show us your skills related to your field of study, items to include might be:
      • Class projects related to marketing strategy, business marketing audits, or marketing campaigns.
      • Ad designs for print or online materials
      • Copy written for website, blog posts, etc
      • Your own personal website that showcases your skills in a related area
      • PDF’s, slide decks, white papers about your field of study
      • Other – just show us what you can do!
  • Bonus Points: What didn’t we ask for that shows us who you are or what you can do?

Want free money for school? Apply!

Meet our 2022 Legacy Partners:

Avenue Agency

Avenue is a B Corp, purpose-driven digital marketing agency, based in Portland, Oregon, and fostering a diverse and inclusive digital marketing community is a key priority of theirs. As a woman and BIPOC/AAPI led company, the Avenue team has first-hand experience with the systemic barriers that are present in the marketing industry. Avenue believes it is important to acknowledge that we have all grown up in, and been shaped by, institutions that have preserved systemic racism, such as schools, workplaces, government, financial institutions, places of worship and more.

Participating in this scholarship program is an opportunity that aligns with their company values and other anti-racism initiatives, as they actively work to make digital marketing education more accessible, and to lay the groundwork for a more diverse, equitable and inclusive digital marketing industry in Oregon.

As a certified Minority Business Enterprise (MBE), Women Business Enterprise (WBE), Emerging Small Business (ESB) and Certified B Corporation®, Avenue is committed to diversity, equity, inclusion and anti-racism across all facets of their business, and they continue to do the work to address systemic racism.

In 2021 they partnered with Prosper Portland and Mercatus to support 14 women and BIPOC entrepreneurs through digital marketing consultation and business support, as well as business mentorship for one global student entrepreneur through the Entrepreneurs Organization (EO) GSEA program. They also partner with the Emerging Leaders Internship and have sponsored PDXWIT (Portland Women in Tech) for the last five years. These are all initiatives they are continuing in 2022.

Gravitate

Gravitate is a digital marketing agency based in Vancouver, Washington. They believe our industry is made better through diversity and inclusion. It’s also the right thing to do. They’re committed to making this happen, both through participation in the scholarship program, as well as many internal initiatives they’ve been working on.

Meet our New 2022 Scholarship Partners

Lytics

Lytics is the marketer’s choice for customer data platform (CDP) technology that combines “the right data + the right data science” to deliver amazing digital experiences and highly effective 1-to-1 marketing campaigns. The company’s behavioral data-driven approach enables brands to leverage their own data to increase customer engagement by 30% and marketing ROI by 40% using finely targeted campaigns, customized content recommendations and personalized web experiences.

Based in Portland, Oregon, the company is led by experienced MarTech executives (Webtrends, Airship, Tripwire, Puppet, Mozilla, etc.) and backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Voyager Capital, Rembrandt Venture Partners and EPIC Ventures. Their customers include General Mills, Live Nation, Nestle Purina, Industry Dive, Yamaha and many more.

At Lytics we understand that DEI initiatives are simply the tip of the iceberg, and we are not exempt from the social influences and impacts that shape our lives beyond the organization.  As part of our commitment to DEI, we are excited to partner with Intuitive Digital and support their scholarship to an individual pursuing a college degree in the marketing field.  With our passion rooted in marketing technology, this is yet another way we’re able to help create a more diverse workforce in marketing and marketing-related STEM fields.

AMA PDX

Portland is home to some of the most creative and innovative marketing professionals in the nation, working with businesses that include local start-ups, globally-recognized brands, and everything between.

AMA PDX brings together these professionals, from across Portland and the surrounding areas, through valuable professional development events, networking opportunities, and monthly luncheons.

We are committed to being a diverse, equitable and inclusive organization because marketing is for everyone.

Why a Digital Marketing Scholarship?

We know that Portland, OR is one of the whitest cities in America. The tech and startup community is unfortunately no different. Despite that massive shortcoming, there’s a lot to love about both! Our city offers: four beautiful seasons, breweries, vineyards and distilleries for days and all the outdoor sports you can name. We have a lively arts culture and music scene, farmer’s markets of legend, and a community with meetup groups for just about anything you’re into.

As a member of the tech and startup community, Intuitive Digital is committed to encouraging Inclusion & Diversity in the city and the industry; this scholarship is one way we are walking our talk towards that commitment.

In addition to the city you can experience an award-winning tech startup that prioritizes creating a work-life balance for its employees, invests time and resources into volunteer work and community building, and likes to bond together over a glass of beer (or a mocktail, you do you).

Just Apply Already!