Inclusion in Digital Marketing Scholarship

This year we are thrilled to have two legacy partners continuing to support this effort Avenue, and Gravitate.

They’ll be joined by two new incredible partners for our 2022 scholarship: Lytics and the AMA Portland Chapter.

Through their generous support, we’ve been able to raise at least $3000 for this year’s scholarship! In addition, the AMA PDX chapter will be providing the recipient with a free membership for a year. Which is an incredible way to continue learning and making connections in the marketing field.

Avenue is a B Corp, purpose-driven digital marketing agency, based in Portland, Oregon, and fostering a diverse and inclusive digital marketing community is a key priority of theirs. As a woman and BIPOC/AAPI led company, the Avenue team has first-hand experience with the systemic barriers that are present in the marketing industry. Avenue believes it is important to acknowledge that we have all grown up in, and been shaped by, institutions that have preserved systemic racism, such as schools, workplaces, government, financial institutions, places of worship and more.

Participating in this scholarship program is an opportunity that aligns with their company values and other anti-racism initiatives, as they actively work to make digital marketing education more accessible, and to lay the groundwork for a more diverse, equitable and inclusive digital marketing industry in Oregon.

As a certified Minority Business Enterprise (MBE), Women Business Enterprise (WBE), Emerging Small Business (ESB) and Certified B Corporation®, Avenue is committed to diversity, equity, inclusion and anti-racism across all facets of their business, and they continue to do the work to address systemic racism.

In 2021 they partnered with Prosper Portland and Mercatus to support 14 women and BIPOC entrepreneurs through digital marketing consultation and business support, as well as business mentorship for one global student entrepreneur through the Entrepreneurs Organization (EO) GSEA program. They also partner with the Emerging Leaders Internship and have sponsored PDXWIT (Portland Women in Tech) for the last five years. These are all initiatives they are continuing in 2022.

Lytics is the marketer’s choice for customer data platform (CDP) technology that combines “the right data + the right data science” to deliver amazing digital experiences and highly effective 1-to-1 marketing campaigns. The company’s behavioral data-driven approach enables brands to leverage their own data to increase customer engagement by 30% and marketing ROI by 40% using finely targeted campaigns, customized content recommendations and personalized web experiences.

Based in Portland, Oregon, the company is led by experienced MarTech executives (Webtrends, Airship, Tripwire, Puppet, Mozilla, etc.) and backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Voyager Capital, Rembrandt Venture Partners and EPIC Ventures. Their customers include General Mills, Live Nation, Nestle Purina, Industry Dive, Yamaha and many more.

At Lytics we understand that DEI initiatives are simply the tip of the iceberg, and we are not exempt from the social influences and impacts that shape our lives beyond the organization. As part of our commitment to DEI, we are excited to partner with Intuitive Digital and support their scholarship to an individual pursuing a college degree in the marketing field. With our passion rooted in marketing technology, this is yet another way we’re able to help create a more diverse workforce in marketing and marketing-related STEM fields.