What Are Google Grants?
As a nonprofit organization, you have a unique opportunity to place text ads on the Google Search Network completely free of charge to you, up to $10,000 a month!
This is an amazing way for nonprofits to expand their marketing budget without having to take away from their yearly funds. By getting grant money from Google to pay for your ad clicks themselves, you’ll only need to pay for a professional PPC advertising company to build, manage, and optimize your ads.
Ready to build your plan together?
Learn more about how we’ve helped other nonprofits use their Google Grant money to grow their reach.
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Do You Qualify For A Google Grant?
- Government entities and organizations
- Hospitals and medical groups
- Schools, childcare centers, academic institutions and universities
Apply For A Google Grant
To apply for a Google Grant you need to have an Adwords account setup and properly configured. This can be a frustrating and time consuming process if you aren’t familiar with the platform. Which is why we’ll happily do it for you.
You’ll need to write a letter to Google that states your case and demonstrates how you currently use Google’s tools to help your organization be successful. We can help you write a letter that is likely to get you approved the first time.
Benefits Of Using Google Grants
There are some limitations for how you can use the money and how your ads need to be built. For example, you can’t ever bid more than $2.00 for any keyword, and they can’t be outwardly political. This requires some creative strategy around which keywords to target and the copy in your ads.
If you don’t follow the rules you can lose your qualified status and grant money. There are restrictions on what you can use the ad money for, the landing pages you link your ads to, and minimums on how often you need to be actively managing your account. We already know the ins and outs of Google grants and can help successfully manage your account funneling more traffic to your website.
- Builds brand awareness
- Helps fill your volunteer events
- Gets new donors
We’re proud to work with these nonprofits
Growing With Google Grants
Despite a sizable Google Grant, College Track struggled to increase brand awareness and engagement in the cities they serve throughout the United States. Intuitive Digital helped leverage their Adwords account to achieve their digital marketing goals.
Refit needed a better way to find and connect with Portlanders who wanted to volunteer their services to help the families and individuals they serve. Intuitive Digital used SEO, a compelling social media strategy and an effective AdWords campaign to increase Refit’s online visibility.
For nonprofits, awareness is critical in order gain support, capture volunteers, and grow donations. But the question is, how do you grow that following on the web? While there are many avenues you can take in the world of digital marketing for nonprofits,...
One perk of working with an agency if you're a Nonprofit, is we make it our MISSION to stay on top of Google's updates, policy changes and whatever else they throw at you. Their Google Ad Grant Accounts are no different... Since announcing the new Google Ad Grants...
***Updated Information about Google Grants requirements in our new blog. First thing’s first… if you work for a nonprofit organization that does not utilize Google’s ad grants program, that needs to change. Google Ad Grants are part of the Google for Nonprofits...