Web Design for Nonprofits

Web design is about more than how your site looks, it defines how people use it. That requires putting your audience first and taking the time to understand who they are, what they want from your site, and want them to take. (A common mistake we see from nonprofits is serving the needs of your team or board, rather than your audience).

When done correctly, your website design should meld your message, functionality, and objectives into a seamless experience that helps achieve your goals — whether that’s growing donations, adding volunteers, or simply raising the profile of your cause.

“What is your mission? Why should I care?”

One of the greatest strengths of nonprofit organizations is their story. Founded by passionate people, nonprofits strive to help solve the problems they see in the world. They engage communities and have great stories to tell. Storytelling is a huge marketing asset for nonprofits, but also a challenge to keep up with, because someone needs to write and promote those stories.

Weaving your story into your site, and ensuring it is focused on your audience, not your team, is key to a successful nonprofit site. Don’t be afraid to get emotional. Your organization was founded because someone cared — whether they were mad about an injustice, or a cause tugged at their heart strings, those emotions will also resonate with your audience and give them reason to get involved.