Increased conversions year over year by 2,050% from 6 to 129
Increased their annual Google Grant spend by 79.11% from $23,714 to $42,475.29.
Decreased their cost per conversion year over year by 91.67% from $3,952 to $329.24.
Obtained an Average Ad Position of 2.9 - Despite Google’s bid limitation of $2.00
Increased online donations by 400% from 2 to 10.
Partner And Their Challenge
College Track is a non-profit organization that recruits students from underserved and underprivileged communities and works with them from the summer before 9th grade through college graduation. College Track teaches students the skills necessary to succeed in college and beyond.
After having minimal success trying to manage their Adwords account and utilize their Google Grant, they came to Intuitive Digital in 2015 for our expertise in PPC advertising.
Their biggest goals were to:
- Drive and grow awareness of the organization.
- Increase donations.
- Better target their specific audiences.
Intuitive Digital’s Solution
The first step was to build out their AdWords account. Our priority was to increase College Track’s brand awareness, within their core demographics. College Track has locations in 3 states, so we targeted California,
In order to make consistent improvements in ad
Our work with College Track Google Grant Adwords account earned us a spot as a finalist for the 2017 US Search Awards for work in the 3rd sector.