Cook & Love Shoes is a multi-location brick and mortar and e-commerce business specializing in women’s shoes in hard-to-find sizes.
- 111% increase in organic traffic YOY 100% 100%
- 264% increase in revenue (organic traffic) last quarter compared to last year 100% 100%
- 581% increase in impressions (the number of times their website was seen by users), and 447% increase in query count (the number of search terms that returned their website) in Google YOY 100% 100%
Cook & Love came to Intuitive Digital with a difficult challenge. They wanted to increase both their in-store visits to their three brick and mortar locations, while at the same time, increase sales via their e-commerce website. Local SEO and Ecommerce SEO require different strategies which required creative thinking and complex strategy.
Intuitive Digital focused on local search first by building out and optimizing key citations (online local listings), making local-specific website updates, and optimizing their on-site SEO. This worked well to increase their ranks organically for search terms related to local shoe stores. Next, Intuitive deployed an extensive Paid Search campaign through Google AdWords, as well as deployed a link building strategy to increase the authority of the site. Our SEO work has resulted in an 111% increase in organic traffic and a 264% increase in revenue year over year.