The Gearhart Ocean Inn is a meticulously restored, boutique vacation property in the heart of Gearhart Oregon.

Results

  • 381% increase in users from organic traffic 381%
  • 47% Increase in users from all sources 47%
  • 66% increase in pageviews from all sources 66%
  • 47% reduction in bounce rate from organic traffic 47%
  • 46% increase in average session duration from organic traffic 46%

March 29th – August 24th, 2018 compared to March 29th – August 24th, 2017

  • Problem

    The Gearhart Ocean Inn had an outdated site that did not reflect the beauty and quality of their property. The site was also challenging to maneuver with a secondary level of navigation inside sub-pages. These issues were starting to push their listings in Google search results further and further down. Additionally, hotel listings sites such as Expedia or hotels.com would often show Gearhart Ocean Inn as not having room availability, when the rooms were in fact available for those dates, causing them to lose potential bookings.

    They needed a beautiful, easy to use site with killer content that could rank organically to bring in new bookings.

  • Solution

    We conducted keyword research, provided a search engine optimized site map, and outlines for the page copy. The beautiful new site design establishes the Cape Cod feel that the inn owners were looking for with a white, blue and sand color palette. Potential guests could immediately see the charming and welcoming experience the inn provides for its visitors and let them easily check if rooms were available through the bright coral buttons.

(We’ve received) great feedback on the website. One friend says it makes her feel calm! It IS beautiful.

Tracy Hooper, Owner