Portland Piano Company is the Northwest’s premier piano store with over 75 years of experience.
- Increased Website Sessions by 57% in 2 months 57% 57%
- Increased page views and product browsing by 111% 111% 111%
- Increased online conversion rate from old site by 233% 233% 233%
- Ran successful Black Friday Integrated SEO, PPC, Web Campaign For Record Sales Day 100% 100%
The Intuitive team is absolutely outstanding! Their attention to detail, the professional way they conduct business and the creative way they think outside the box has had a huge impact on our business. Not only is our company thrilled with the SEO services they provide, since their completion of our new website a couple of months ago, our website traffic has increased by 200%, resulting in a significant increase in sales.
Portland Piano has been a staple in the Portland music community for years. But with consumer behavior changing to a majority of people wanting to do research online and browse at home before they buy, Portland Piano was finding their foot traffic dwindling and sales stagnating. They were relocating to a new storefront in North East Portland and needed to make sure they could maintain their brand recognition while creating more online leads through their website.
The solution for Portland Piano was clear – a gorgeous new website that made it easy for users to browse the vast selection of Piano inventory utilizing attribution filters, strong visuals and easy navigation. Our web team worked closely with our SEO team to ensure all the new content was not only engaging but SEO optimized to make sure we maintained our website ranking and authority with the new website and created traffic growth to bring in new customers through the site. Our PPC team updated ad copy and images to reflect the updated branding of the new site and maintain branding voice and image across all channels.
The results were immediate! They were concerned that moving out of downtown would create a huge drop in sales – however now that users could browse the website like the store looking at the pianos close up, filtering by brand, price, or style, and reviewing feature details we saw huge increases in site traffic and page views. These immediately turned into increased sales over the phone and in the store. We’re driving more traffic to the site, users are browsing more products and completing more conversions by more than double this time last year.