Touch of Mink – an online retailer for skin and bath products showcases daily deals and makes re-ordering fast and easy.
- WordPress Ecommerce Website Design and Development
- Customer data import of 100,000 users and 60,000 orders
- Customer Fields Import
- Variable Products by Size
- Wish List Creation Capabilities
- Variable Shipping Pricing
Website Launch Date: October 2016
Touch of Mink, an online retailer for bath and personal care products, needed a new website that was both current in its design and easy for them to edit content. The look and function needed to immediately build trust for users and encourage sales, ensuring they earn a solid Return On Investment (ROI).
The site needed to be very easy for customers to use, catering to their older target market while also bringing in new customers. They specifically wanted to convert phone orders to online sales.
Their new WordPress site is easy to navigate between the variety of products offered. The site can accurately determine shipping costs for multiple variable products and packages. It also securely retains customer data and purchase history to make repeat orders simple.
Our digital marketing teams also provide SEO and PPC services to help new potential customers find and view their products to help increase sales.
Comparing the website data for the three months before the new website launch to the following three months after launch they saw:
- 140% increase in revenue 100% 100%
- 115% increase in online conversion rate 100% 100%
- 124% increase in online transactions 100% 100%
- Ranking for 3000 keywords (previously 1000) 100% 100%