Bridgetown Trucking is a local transportation and logistics company that operates in the Pacific Northwest and Midwest regions. They offer warehousing, transportation, and order fulfillment services to a variety of customers.
Organic traffic increased
Organic goal completions increased
Organic users bounce at a healthy rate
Organic ranking keywords increased
Traffic to warehouse-specific page content grew
All users conversion rate
Bridgetown is currently #1 in their PPC auction
Cost per conversion YTD is 25% lower than their requested CPA
Paid conversions YTD
What We Did
Bridgetown Trucking came to us with an older website that was heavy with industry jargon, wasn’t inviting or customer-friendly, and did not rank well organically for their preferred search terms. We worked hand-in-hand with their web firm to ensure the new site was launched with a technically optimized page structure, targeted keyword strategy, and engaging content.
Since that initial boost from the new site, Bridgetown’s organic presence has grown but we weren’t done yet. In our ongoing strategy, we continue to make on-site technical updates and conversion rate optimizations, expand content with specific keyword targets, boost local presence through Google My Business, and produce consistent blog content to keep bringing in high-quality traffic that converts into filled warehouses and trucks on the road.
To boost exposure further, we deployed an integrated digital marketing strategy with pay-per-click. Deploying paid search ads with highly targeted keywords ensured we brought in high-quality leads. We used display and retargeting campaigns to fill the top of the sales funnel, and prompted previous website visitors to contact Bridgetown about their services. The PPC and SEO teams worked together to help launch new optimized website content with supporting ads when Bridgetown expanded its warehousing services to food storage.
The impact of the strong SEO presence made the new website immediately successful. Total traffic to the site almost tripled within the first six months. Organic traffic more than doubled, and the quality of that traffic improved drastically = better and more business. The new website kept people there longer, making each visit a higher quality visit. Visitors to the website are converting at a solid rate of 7%.
The paid ads help to increase brand awareness and provide a steady stream of qualified leads for their sales team to follow up with. Site traffic and conversions from organic and paid sources continue to grow.
The experience of working with Intuitive Digital has been a very eye-opening and positive relationship, one that has changed the direction of my business now and into the future. We went from an unrecognized brand online, to topping all of the pages in the categories that mean the most to us, with a direct impact to our sales pipeline. Unless you are a person with a passion of spending your free time staying up to speed on the latest SEO and marketing methods and techniques, do yourself a favor and call the team at Intuitive, it is money well spent.
President/CEO, Bridgetown Trucking