Bridgetown Trucking

Bridgetown Trucking came to us with an older website that was heavy with industry jargon, wasn’t inviting or customer-friendly, and did not rank well organically for their preferred search terms. We worked hand-in-hand with their web firm to ensure the new site was launched with a technically optimized page structure, targeted keyword strategy, and engaging content.

Since that initial boost from the new site, Bridgetown’s organic presence has grown but we weren’t done yet. In our ongoing strategy, we continue to make on-site technical updates and conversion rate optimizations, expand content with specific keyword targets, boost local presence through Google My Business, and produce consistent blog content to keep bringing in high-quality traffic that converts into filled warehouses and trucks on the road.

To boost exposure further, we deployed an integrated digital marketing strategy with pay-per-click. Deploying paid search ads with highly targeted keywords ensured we brought in high-quality leads. We used display and retargeting campaigns to fill the top of the sales funnel, and prompted previous website visitors to contact Bridgetown about their services. The PPC and SEO teams worked together to help launch new optimized website content with supporting ads when Bridgetown expanded its warehousing services to food storage.