Buckstop Truckware is an industry-leading designer and manufacturer of heavy-duty winch bumpers for Dodge, Ford, Chevy, GMC, Nissan, & Toyota trucks, vans & SUVs for off-road trucking.
Increase in organic ranking keywords
Increase in the number of keywords ranking in the #1-3 spots
Increase in organic traffic
Increase in organic goal completions
Increase in goal conversion rate
Decreased user bounce rate to just 39.5%
What We Did
Buckstop’s web presence was a mess when they came to us and they had no analytics to track the performance of their current marketing efforts. We got to work redirecting their old domain and technically cleaning up their active site while setting up a solid SEO foundation.
From there, we built out an extensive targeted keyword strategy and content optimization plan to boost the organic presence of Buckstop in search results. We also made on-site updates to improve user experience— making it easier for customers to find the bumper setup of their dreams and order products on the site.
We helped Buckstop grow its e-commerce business and boost revenue by bringing in qualified, eager customers interested in placing custom bumper orders on their website. Their organic growth over the course of our work has been dramatic!
Our technical SEO and keyword strategy combined to deliver significant results and a staggering ROI of 3,000% for Buckstop sales. Targeted customers are finding their site in search results and then making a major bumper purchase.