Fly Precision provides expert helicopter flight training and certification in two beautiful Oregon locations.
Increase in conversions
Decrease in cost per acquisition
Conversions rate increase
Interaction rate increase
Increase in paid traffic
What We Did
Fly Precision came to Intuitive needing help driving more applications for flight training students to both their southern Oregon and Newberg locations. Not getting the results they needed to continue investing money into Google Ads, they came to us for help. Challenge accepted! First, we rebuilt the Google Ads account to improve click-through rates and quality scores.
Despite this improvement, we knew we could do better! Fly Precision’s website was showing its age and all our newfound clicks were not converting enough. Four months into our management we launched 3 landing pages through Unbounce with targeted personas.
The rebuilt ads account, coupled with targeted landing pages drastically increased the users viewing their programs, and completing goals – directly contacting Fly Precision about their services. We increased their click-through rate a dramatic 147%. We also drastically reduced the cost per conversion, increasing their return on investment. Our continued conversion rate optimization work on their landing pages will help us increase the number of applicants in the coming year (because we can’t stop, won’t stop).
We set pretty aggressive conversion goals for our Pay Per Click ads with Intuitive – within 12 months their results had surpassed all of them!
Alison Plummer, Program Manager