What We Did

Fly Precision came to Intuitive needing help driving more applications for flight training students to both their southern Oregon and Newberg locations. Not getting the results they needed to continue investing money into Google Ads, they came to us for help. Challenge accepted!  First, we rebuilt the Google Ads account to improve click-through rates and quality scores.

Despite this improvement, we knew we could do better! Fly Precision’s website was showing its age and all our newfound clicks were not converting enough. Four months into our management we launched 3 landing pages through Unbounce with targeted personas.

Outcome

The rebuilt ads account, coupled with targeted landing pages drastically increased the users viewing their programs, and completing goals – directly contacting Fly Precision about their services. We increased their click-through rate a dramatic 147%. We also drastically reduced the cost per conversion, increasing their return on investment. Our continued conversion rate optimization work on their landing pages will help us increase the number of applicants in the coming year (because we can’t stop, won’t stop).