Gevurtz Menashe
Meet the Partner
Gevurtz Menashe, experts in Estate Planning and Family Planning Law, has over 35 years of experience in the Portland, Oregon and Vancouver, Washington markets.
What We Did
In conjunction with a website rebuild in 2016 with another agency, we conducted keyword research to create targeted on-site content that delivered useful information to families with tough legal situations. We also increased exposure in the search results to provide them with a place to find legal help for their specific problem.
Our exhaustive digital marketing strategy to drive traffic and convert users includes the ongoing development of new content to increase total keyword rankings. We also perform regular technical SEO audits to ensure optimal user experience and improve conversion rate.
In addition, we utilized an integrated digital marketing strategy with pay-per-click. Our PPC focus is to grow brand awareness within the Portland Metro Area, increase their market share, and continually generate quality leads for their most valued services: Estate Planning and Family Law. For these services, PPC tends to attract “reactive” clients, who suddenly (and occasionally without warning) find themselves in need of Gevurtz Menashe’s legal expertise.
As the account has gained more brand awareness, we’ve been able to expand Gevurtz’s visibility on other paid search platforms like Bing and Facebook Advertising.
Outcome
Gevurtz Menashe has seen excellent results during the course of our SEO work – a 278% increase in keyword rankings, with 136 first page rankings. Plus, the quality of traffic to their website has also improved with a 499% increase in traffic to key service pages.
PPC efforts have resulted in 1,143 goal conversions over the lifetime of Gevurtz’s account thus far. We’ve been able to show our ads to over 2 million people and have generated more than 26.4k of paid traffic users clicking through to their site. Gevurtz has been able to capitalize on more than 30% of the impression share available in Google’s paid ads auction, which is no small feat. By being accessible, visible, clear, and helpful in the user’s time of need, Gevurtz has been able to connect and build relationships with over 1,000 potential clients to aid them and provide relief during life’s toughest transitions.
499%
Increase in traffic to key service pages
84%
Increase in goal completions
125%
Increase in traffic (clicks)
67%
Increase in ad impressions
Working with Intuitive these past few years has transformed our business. Their guidance and strategic thinking on all things digital has allowed us to grow in ways we could have never imagined.
Holly M
Gevurtz Menashe
Our Thoughts
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