Oregon Trail Recovery & Pacific Crest Trail Detox
Oregon Trail Recovery provides a safe environment for clients to treat and recover from their substance addictions. OTR’s detox process followed by residential treatment and an intensive outpatient program helps people every day to stay clean and sober.
Increase in organic traffic
Increase in contact form submissions
Average monthly phone calls through organic channels
Increase in conversions
Increase in clicks to the site
Increase in impressions
What We Did
Oregon Trail Recovery (OTR) is a lean and mean organization, and they work around the clock to serve their community. They have limited time to focus on digital marketing (they’re busy helping their clients), and they want their budget to go as far as possible. We started with SEO services and added PPC over time.
Our SEO strategy began with a comprehensive technical cleanup to lay a strong foundation, and then centered primarily on content. We started with expanded copy for unique service pages, and used long-tail keyword research to build out an extensive FAQ page. Ongoing SEO work included continued content creation, user experience and conversion rate optimization, and technical work behind the scenes.
We also launched several Pay-Per-Click advertising campaigns through the Google Ads platform. It is important that Oregon Trail Recovery’s services reach people at the moment they realize they need help. With this goal in mind, our team developed program-specific landing pages with a heavy focus on mobile optimization, fast page loading times and click-to-call options. After a successful launch, we expanded our campaign location targeting to bring Oregon Trail Recovery’s services to a wider audience across the Pacific Northwest.
Through our SEO efforts, OTR has seen an impressive amount organic growth. Over the last year, Contact Form submissions improved by 83%, while organic traffic saw an improvement of 41%. After spending almost a year on SEO and increasing organic goal completions by 135%, we helped them get their LegitScript Certification to begin PPC ads.
Since launching PPC in May 2019, we’ve increased patient inquiries by 45%, connecting these individuals with the services needed for themselves or a loved one. We achieved this through meticulous Google Ads management, bidding, budget allocation, and frequent collaboration with our partners at OTR. They’re the industry experts and care providers, and we’re proud just to be a conduit.