Pinpoint Acupuncture Clinic

Pinpoint Acupuncture is an Acupuncture & Alternative Medicine Clinic located in Portland and St. Helens. They provide a range of acupuncture services for pain management, vision regeneration, motor vehicle accidents, and more.

Pinpoint Acupuncture Clinic

Pinpoint Acupuncture is an Acupuncture & Alternative Medicine Clinic located in Portland and St. Helens. They provide a range of acupuncture services for pain management, vision regeneration, motor vehicle accidents, and more.

SEO
Web
25%

Increase in organic traffic

608%

Increase in organic ranking keywords

15%

Increase in sitewide organic conversion rate

162%

Increase in St. Helens goal completions

What We Did

Pinpoint’s online presence was dated and suffering. We designed a new website with good site structure, great UX, and 10 pages of SEO-optimzed content. The website design, combining unique shapes and a teal palette, as well as the copy style, reflected Pinpoint’s commitment to getting their patients back to living their best life.

At launch, we integrated analytics and tracking tools in order to provide relevant data to influence our SEO strategy moving forward. That strategy was to focus on producing consistent, SEO-optimzed content through regular blogging and new service pages.

As we worked to send more relevant traffic to the site, we also focused on boosting the converting power of the site once users arrived there. Through our user experience analysis, we worked to provide a streamlined experience for both visitors looking for information and visitors ready to convert. We were able to increase conversion rate site wide through contact form optimizations, updating the navigation, and providing a simple conversion path.

Outcome

When working with a brand new website, SEO can take some time to build. But over the course of our work, we saw a consistent increase in our SEO metrics month over month.

With their new  website, we’ve helped Pinpoint gain credibility and increase revenue by bringing in patients to their practice and building their online brand. After 10 months of SEO work, we were able to grow organic traffic by 25% and their conversion rate improved by 15%, with the St. Helens location experiencing 162% expansion of goal completions. Content updates and optimizations we were able to grow organic keyword rankings by a solid 608%.

We are so happy we have chosen them to work for us! Best money we have spent in a long time on our business. We love their team, great people to work with, super smart, professional, thoughtful and they listen.

Brad W.

Pinpoint Acupuncture Clinic

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