Portland Youth Builders
Portland Youth Builders (PYB) is an Oregon nonprofit that has helped thousands of young people change the course of their lives through education, job training, mentoring, and career development.
Within weeks of the website launch, the site has seen:
Increase in organic click-through-rate (from 0.7% to 9.8%)
Increase in total organic search impressions
Improvement in avg search position ranking (from 44.6 to 29.7)
First page avg Google rankings for key terms such as:
- Construction school
- Portland nonprofits
- Vocational school
- Youth programs near me (local search)
- Career builders
What We Did
PYB needed a new website FAST. Their old website theme was no longer going to be supported once the clock struck midnight on December 31, 2020. With three months on the clock and a hard stop, we got to work doing keyword research, creating a new site map, and partnering with Revere, who did the custom website design, and then our team of web developers brought it to life.
It was essential that the new website be user friendly for prospective students, and also for the PYB staff to manage regular content updates. We created several different custom post types for them to manage a variety of changing content such as student stories, staff, and upcoming events.
Our SEO team provided keyword research for a majority of their site pages, with direction on how best to write and organize content for the chance of improving SEO rankings. We also worked on the technical and SEO image optimization for improved user experience and ranking potential.
The site was completed and seamlessly launched before the hard deadline with zero form or link issues, and just in time for their biggest fundraising season of the year.
The design, by Revere, puts students and their success first, showcasing the amazing work PYB does and the effect it can have on individuals’ lives. It works to help prospective students easily identify which programs would be the best fit for them, and how to get started right away.
By showcasing the results of the organization, it also shows the enormous value they bring to the community, which helps attract new donors and volunteers, both of which are needed to support PYB’s mission in the future.
Using WordPress as the CMS, we trained PYB staff on how to make copy updates themselves when they have new programs, job opportunities, or events. The site is also something that users can easily navigate to determine opportunities for enrollment and how to get long-term support to reach their career goals.
Intuitive Digital helped our nonprofit organization with SEO services and a great new website. We couldn’t be more pleased with their work and their commitment to getting the job done well and on time. Highly recommended!
Development Director Portland Youth Builders