Priority Moving Services
Since 2006, Priority moving has been serving the Portland Metro area and beyond. Their experienced team members are skilled and handle every move with the utmost care to deliver their customers the smoothest moving experience possible. Moving services include Residential, Corporate, Coastal, as well as Packing and Storage services.
Increase in Organic traffic
Increase in Website conversions (from all traffic sources)
Increase in Paid Landing Page conversions for General inquiries
Increase in Paid Search traffic conversion rate
Increase in pageviews
Increase in total organic keyword rankings
What We Did
For several years now, Intuitive has provided Paid Media and SEO services to Priority Moving. But, like most businesses, the pandemic disrupted Priority Moving’s business operations in the Spring of 2020.
Priority Moving had to close their shop for about two months due to quarantine, during which time they also paused work on SEO. However, their peak sales season was approaching quickly. Once they were ready to open their doors again, they needed to be prepared to hit the ground running. As soon as their operation was made COVID safe, they started back up, and Intuitive’s Paid Media services helped their business see YoY growth despite the pandemic’s impact.
They resumed SEO services in March 2021. Intuitive performed an SEO site audit to understand how Priority Moving’s position in the digital landscape had shifted in the wake of their pause. The audit enabled the discovery of numerous opportunities for improvement and validated the benefits of doubling down on initiatives that we’re working for their website, further strengthening their online presence and expanding reach by increasing the number of third-party keywords they ranked for.
Intuitive knew that one of the most powerful tools for driving traffic to Priority Moving was the neighborhood guides Intuitive had written before the pandemic. So, in 2021, several neighborhood guides were created that functioned as pillar pages that attracted users that were considering moving to those locations. Along with regularly published blog content, these pages served to increase their traffic. As a result of optimization efforts and improved targeting, the traffic that arrived was predominately leads who were ready to convert, culminating in their organic web conversions far surpassing the prior years’ numbers.
Intuitive’s Paid Media campaigns helped sustain a steady business flow during the first year of the pandemic. Once Priority Moving adapted its operations to the “new normal” in 2021, Intuitive set growth goals for the account, which were conservative in light of the previous year’s performance.
Intuitive kick-started the year by sculpting the account through pausing ad groups and conducting keyword research based on seasonality, and also by tapping into new markets. Landing page optimizations garnered by third-party research tools were later folded in.
Seeing that SEO was driving the lion’s share of branded traffic to the site, Intuitive sharpened Priority Moving’s competitive edge within the Google Ads auction by reallocating budget away from the Branded campaign to instead flow into other service-based campaigns. This increase in reach and visibility for the service campaigns led to a 103% increase in their conversions.
In addition, Intuitive optimized ad relevance, a/b tested bidding strategies, utilized competitive research, and capitalized on a new feature: Google Image Extensions, all of which had a combined impact that increased the account’s average click-through rate by 108%.
Priority Moving’s investment in the SEO Audit and PPC services all paid off by generating significant year-over-year growth despite the pandemic’s disruption on their business operations.
Their growth exceeded expectations to the point where it became necessary for Priority Moving to expand their fleet of trucks to keep up with the extra business. Since then, they’ve set their sights on growing the business they get from coastal moves. Intuitive has helped to position them for success in that market for 2022, both organically and in the paid auctions.
“This is really a great company. Not only for the result that you get when working with them, but when you walk in to their office you can see why it’s so successful. Everybody is happy and having fun. They enjoy being around each other and love what they do. It’s really a warm experience to enter into such a positive work environment. If you need help being discovered on the web or driving new business your way I fully endorse working with In2itive Digital.”
Josh Dudleston, Owner – Priority Moving