Total Language Plus
Total Language Plus, a family business, supports a national community of parents who choose to homeschool their children. TLP’s mission is to guide parents in selecting curriculum and textbooks so they can create a rich, integrated education for their kids.
What We Did
Total Language Plus (TLP) grew tremendously in their first several years. The business blossomed through word of mouth and sales were largely managed by a sales team that operated through trade shows and conferences. Over time, customers wanted to make a direct purchase online rather than through a sales person.
Intuitive Digital designed a new e-commerce website targeted to the homeschool parent, rather than the salesperson with clean design and fun pops of color. Their old site had a clunky user experience that made reviewing, selecting, and purchasing products difficult, and was impossible to do any real SEO work to. Their new site has new product images that make it easy for the user to understand what type of product it is: study guide, novel, focus guide or teacher’s manual and you can filter for what type you are looking for.
TLP’s new site is beautiful to look at and easy to use. The design of the site helps explain the teaching methods and philosophy behind TLP’s products and makes it easy for home teachers by suggesting companion and similar products. The site also includes dozens of sample pages users can view to ensure they know exactly what’s in the type of lessons they’re browsing and make sure it meets the needs of their child’s at-home curriculum. Then they can easily purchase their selected products directly from the site – which also stores user data to recall previous purchases.
Since launching the new site, user metrics have improved across the board. Fewer users are bouncing off, and instead, they’re staying on the website longer, browsing more products, and actively engaging with the content before making purchases. They also saw a 12% increase in Q4 2017 sales over Q4 2016 sales – historically their slowest quarter of the year.
I knew my website was dated and ineffective, but didn’t know how to fix it. Anish and team listened intently, then designed a website that exceeded my expectations. I couldn’t be happier.
Owner, Total Language Plus