Tour DeVine by Heli
Tour DeVine offers wine tours by helicopter in the picturesque Willamette Valley. Clients can relax and flying to 2-3 wineries in an afternoon from May through October.
Organic page views increased
Organic bounce rate
The percentage of organic users converting increased
What We Did
The first thing our team did was take a helicopter wine tour… but after that we quickly got to work on SEO. We wrote new titles, descriptions, and worked on technical SEO. We knew we were working with an older site that was not just insufficient, but technically impaired – it had been hacked and not fixed correctly. Over time, the Tour DeVine staff realized that a new site was the best flight path for their business.
Tour DeVine had good, high-quality photos and even a few videos that we could use as the foundation for conveying the uniqueness of their tours. The gold, black and white color palette looked great with the photos and made the site feel classy and exclusive. The SEO team worked hand-in-hand with the copy team to deliver SEO-friendly but engaging content to drive traffic and convert users.
The new website is now in line with the expectations of their clientele and added instant credibility. Information is much easier to find and booking is a sinch. The individual wineries that Tour DeVine partners with are entered on the back-end of the site in a custom post type that auto-feeds to the custom-coded gallery on the specific tour page that they belong to. What users see on the front-end is a fancy, seamless gallery of the wineries and their information.
Because the previous site had been hacked and tracking not set up properly, data prior to launch is unreliable for referring domains and keyword rankings. However, we do know that organic traffic increased by 66% and goal completions from organic users increased a massive 544%.
The website is beautiful, functional, captivating and user-friendly and met our aggressive go-live deadline. Some technical difficulties we faced in the past were resolved and we are seeing great increase in our organic traffic.
Tour DeVine by Heli