University of Western States
Meet The Partner
Located in Portland (Oregon), the University of Western States (UWS) is a health sciences university dedicated to the advancement of integrated, patient-centered care. The university is an independent NWCCU accredited, 100% online nonprofit that offers a world-class, integrated healthcare education and provides an evidence-informed approach to health and wellness. Their graduates deliver high-quality health care based on science, the professional’s skill and knowledge, and the preferences and experiences of the patient or client.
What We Did
UWS originally came to us in 2016, with the goals of cleaning up their existing accounts, optimizing campaigns, and providing regular reporting. As the years went on, they’ve continued to trust us as their valued digital marketing partner.
In 2020, we ran Google Search and Display campaigns for UWS, as well as Facebook and Instagram campaigns for a variety of key educational program offerings – spanning several degree types. As online schooling became the new normal, it was essential to reach prospective students with compelling messaging and creatives.
- We ran both conversion-driven campaigns to help alert potential students in their moment of interest as well as awareness campaigns, to drive interest and demand for the varied program offerings and key, unique benefits.
- Furthermore, we ran remarketing campaigns across platforms to drive consideration for students that were familiar with the program, but had not yet signed up.
- The creative and copy were both largely unique to each degree program – informing users about what each program was, teaching methodologies, potential career outcomes, years to completion, and more.
- We regularly updated landing pages based on findings from A/B testing.
Outcome
In 2020, specifically, we promoted their Doctor of Chiropractic, Sports & Performance Psychology, Human Nutrition & Functional Medicine, and Clinical Mental Health Counseling degree programs.
113.48%
Increase in conversions
-40.5%
Decrease average CPA
2,515,194
Impressions
$7.63
Cost per landing page view
University of Western States has been excited to partner with Intuitive for our paid media efforts for the past five years. Their level of communication, strategy and expertise has helped us increase our enrollments, even through a pandemic. Paid media has become one of our main sources of lead generation.
Megan Nugent
University of Western States
