Blessing Landscapes
Meet the Partner
Blessing Landscapes is a premier landscape and design company that has been transforming outdoor spaces in the Portland Metro area and SW Washington for over 30 years. Initially reaching out to us for a new website, they were so impressed by the results that they quickly returned for help to enhance their SEO and Paid Media efforts to boost their online presence further.
Opportunity
Despite a strong local reputation and decades of experience, Blessing Landscapes faced challenges fully capitalizing on its digital presence. Their online efforts were falling short, and their SEO strategy wasn’t converting valuable organic traffic into actual business.
It was clear: they needed a robust, data-driven strategy that could enhance their visibility, increase conversion rates, and translate their digital marketing efforts into real, measurable growth.
How We Did It
Strategy
Heading into 2024, we conducted a comprehensive analysis of past Paid Media performance to identify specific areas for growth and optimization. We focused on refining the existing Performance Max campaign and introducing dynamic, seasonal assets to keep the content relevant and engaging.
Recognizing the potential of Local Service Ads, we leveraged their prime placement in search results, ensuring they stood out to potential customers right when they were ready to make decisions.
In parallel, our SEO strategy aimed to drive more local organic traffic and improve conversions. We prioritized creating blog content tailored to the specific needs of their service area. A comprehensive conversion rate optimization (CRO) audit guided us in refining the website to make it easier for visitors to take action. Keeping in mind current economic challenges, we also prioritized expanding their website content around financing.
Execute
We tailored our approach to connect more effectively with homeowners and businesses seeking premium landscaping services. For Paid Media, we didn’t just refine ad targeting—we crafted compelling, audience-specific copy designed to resonate deeply with potential customers. We also implemented a quarterly update schedule for their Google Display ad assets, ensuring the visuals stayed fresh, engaging, and aligned with seasonal trends and customer interests.
Simultaneously, we enhanced the website’s content and structure to improve the user experience. Our blog strategy was revitalized, with each post carefully tailored to be informative, localized, and aligned with popular search terms relevant to their service area. Recognizing the importance of trust and authority in the SEO landscape, we built strong backlinks while refining on-page elements like meta tags, headings, and internal linking.
Accelerate
To create continued growth for Blessing Landscapes, we focused on optimizing paid media landing pages to increase conversion rates. By aligning landing page content closely with ad messaging and continually testing elements, we improved user experience and turned more visits into qualified leads. Simultaneously, we monitored and refined Paid Media campaigns, ensuring increased impressions led to meaningful engagement. This proactive approach kept Blessing Landscapes ahead of the competition.
At the same time, we maintained a steady stream of high-quality SEO blog content, with a particular focus on optimizing older posts to attract new local traffic. We also built a dedicated financing options page to reflect the latest offers, adding a new valuable resource for potential customers. These sustained efforts not only maintained Blessing Landscapes’ growth but also significantly strengthened the relevance and authority of their website in search engine rankings, leading to increased traffic and more substantial business success.
Paid Media by the numbers
The first half of 2024 yielded outstanding results from our Paid Media efforts. Google Ads clicks surged by 235% compared to the latter half of 2023, reaching 20,902. This increase in engagement led to an 86% rise in conversions, with nearly 500 conversions recorded, including those from Local Service Ads.
Remarkably, we were able to reduce the cost per conversion by 34%, bringing it down to $33 while maintaining a competitive average CPC of $0.79. This achievement is particularly noteworthy given the 24% increase in ad spend, with the return on investment more than justifying the additional expenditure. Much of this success can be attributed to the introduction of a seasonal asset group in the Performance Max campaign and the continued strategic use of Local Service Ads with Google Guaranteed status.
86%
Increase in Conversions
67%
Decrease in Cost Per Click
235%
Increase in Ad Clicks
SEO by the numbers
Our 2024 SEO strategy delivered remarkable outcomes. Blogging remained a cornerstone tactic, and our focus on revitalizing older blogs that had declined in performance paid off. These optimized posts began to regain and increase traffic, contributing significantly to the overall increase in sessions. We witnessed a 26% increase in sessions, totaling 36,530, and user engagement with the content grew by 19%, reaching 32,681 users.
This not only boosted traffic but also enhanced the website’s relevance and authority in search engines. On a broader scale, the website saw a 47% increase in new users and a 52% boost in sessions, reflecting the strong synergy between our organic and paid strategies. By continually refining existing content and producing high-quality, localized blog posts, we ensured that Blessing Landscapes remained a competitive force in their market.
26%
Increase in Blog Traffic
32,000+
Blog Viewers
52%
Increase in Web Sessions
The End Result
Our data-driven strategy and commitment to continuous improvement have significantly strengthened Blessing Landscapes’ digital presence. The increased engagement and significantly higher conversion rates have transformed their website into a powerful tool that directly contributes to their growth. As a result, Blessing Landscapes has firmly established itself as a leader in the PNW landscaping industry, with a digital presence that now matches its stellar on-the-ground reputation.
This success story began with the initial website build, and our partnership continues to flourish. Don’t just take our word for it—see for yourself in this review from the beginning of our journey together!
“Our company hired Intuitive Digital to build our website. The team was responsive & creative and in the end I know we made the right choice working with them. We are very happy with the final result and plan on hiring them for ongoing SEO work for the site.”
Jesse Brough
Blessing Landscapes
