Pureflight Aviation Training PPC Campaign
Pureflight needed more private pay students, fast, and without spending more. We used audience research and persona-driven landing pages to fill the pipeline.
Results at a glance
MEET OUR PARTNER
Industry
Flight Training
Objective
Increase the number of private pay students
Services Contracted
PPC / Paid Media
Website
Pureflight Aviation Training
Pureflight Aviation is an Oregon helicopter and airplane training provider. From private pilot training to advanced aviation courses, they offer a tailored training approach to students and pilots of all skill levels.
OPPORTUNITY
The Challenge
In late 2021, Pureflight faced a challenge: the Department of Veterans Affairs requires that aviation training programs do not have more than 85% VA-funded students, requiring more private pay enrollees.
With a large number of veterans enrolled, they needed to quickly attract private pay students without increasing ad spend. Since search behavior was similar across groups, the team used advanced audience research to better understand and target private pay prospects effectively
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Client Name
Client Company/Role
HOW WE DID IT
Our Process
WHAT WE DID
Audience & Messaging Strategy
We helped Pureflight increase conversions in their paid ad campaigns by identifying high-value private pay audiences and creating personalized landing page experiences designed to speak directly to their motivations.
What We Delivered
Audience research and behavioral analysis
Persona development and segmentation
Motivational mapping and emotional drivers
Strategic messaging alignment
Conversion Optimization
& Intelligent Testing
Once audience insights were defined, we built tailored PPC landing page experiences designed to speak directly to each persona, and implemented smart testing technology to optimize performance in real time.
What We Delivered
Persona-specific landing page variations
Conversion-focused copy customization
Automated page personalization by user attributes
Search ad messaging aligned with audience motivations
CLOSING REMARKS
The End Result
Pureflight only needed three additional private pay students to maintain its ideal enrollment ratio. Through persona-driven Google Ads landing pages alone, we delivered seven students who applied or enrolled. Combined with broader web and SEO efforts, an additional eight students entered the pipeline, bringing the total to 15 private pay leads, five times the original need. For a specialized training provider where each student represents a significant long term investment, this pipeline delivered both short-term stability and future growth. We continue to build on this momentum with data-led content strategies, expanded campaigns, and ongoing landing page testing tailored to each audience segment.
Leads Delivered
15
private pay leads sourced through persona driven landing pages and broader SEO efforts
5×
the original need of just three students
Need highly targeted leads?
If your business only needs a handful of the right customers, instead of thousands of clicks, we can help. Our targeted campaigns focus on attracting qualified leads ready to convert.
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