Digital Marketing For Nonprofits
Amplify Your Impact
As a nonprofit, you’re creating meaningful change in the world. It’s honorable work, but also extremely difficult – you face all the same challenges to stay afloat as for-profit companies, plus you need to fundraise and recruit volunteers.
Fortunately, digital marketing can make a difference. As a nonprofit, you’re in a unique position to try and take advantage of things like Google Ad Grants, which offers $10,000 a month in Google Ads to spread your message.
With consistent nonprofit branding, a beautiful website to welcome new users, content to educate them, and emails to retain them, your nonprofit can expand its reach where it’s needed most.
Your Challenges As A Nonprofit
Staffing
Limited budgets and demanding workloads make working for a nonprofit tough. Attracting and retaining top talent is even harder without being able to offer the most competitive salaries.
Finding & Securing Donors
One-time donations are nice, but you need to nurture strong relationships with donors. Long-term fundraising strategies are the only way to ensure sustained support. But like anything, they take time and resources.
Lack Of Awareness
You’re competing for people’s attention against for-profit companies. You need to focus on high impact strategies. Craft your message in a way that makes people care.
Financial Stability
Revenue can be inconsistent and unpredictable. Long-term budgeting and planning? Not easy. Restrictive funding donations can also add to the challenge of covering operational and maintenance costs.
Our Suite Of Digital Marketing Services
SEO For Nonprofits
SEO is a low-cost, high-impact strategy to connect you with potential donors, volunteers, and supporters. We can develop the right SEO strategy that tells your story to build connections and inspire action.
Strategies:
- Help people find the most important content on your website through pillar pages surrounding key issues relevant to your organization.
- Leverage social proof with volunteer and donor testimonials in search-optimized blog posts.
- Position your nonprofit as an expert with educational content related to your mission and FAQs.
PPC (Pay-Per-Click) Advertising For Nonprofits
By using paid click ads we actively target your potential supporters. We can identify the channels where your audience is most active and create tailored campaigns that connect with their values.
Strategies:
- Take advantage of Google Ad Grants to reach new audiences and promote campaigns.
- Run PPC campaigns tied to current events to connect your mission with what’s already on people’s minds.
- Test audience segments, such as younger donors or corporate partners, with tailored ads that speak to their motivations.
Web Design For Nonprofits
When visitors land on your website, you have to win over their support for your mission as quickly as possible. Keeping them engaged with intuitive navigation that tells a cohesive story is the best way to ensure you do that – and it’s what our web design team excels at!
Strategies:
- Prioritize mobile-first design and user-friendly donation pages to encourage quick donations.
- Design different landing pages for your different causes or missions.
- Use engaging content and visuals to showcase the impact of your work, including testimonials, success stories, and program updates.
Email Marketing For Nonprofits
Your donors want to know what’s going on! And email marketing provides a high ROI to help keep them updated and engaged. We can help you craft regular email communication that make donors feel included in your mission and keep you top of mind.
Strategies:
- Send personalized emails celebrating individual contributions and commitment so they can see the impact they’re having, e.g., you can share updates from projects they helped fund including testimonials from beneficiaries.
- Create effective onboarding campaigns that welcome new supporters and keep them engaged.
- Develop drip campaigns that remind supporters of upcoming fundraising events, volunteer opportunities, or important milestones in your projects.
Maximize Your Reach With Google Ad Grants
Google Ad Grants can be a game changer for your nonprofit with up to $10,000 a month in free Google search advertising. Access to that kind of funding can help you spread your message to a wider audience of people that are actively searching for causes like yours.
But like any great tool, you need the right strategy to unlock its full potential. We can help you set up, manage, and optimize your Google Ads Grant account so that every dollar works hard for your cause.
We Want To Know The Ins and Outs Of Your Organization
Running a nonprofit is about your mission, first and foremost. And that’s where we start our discovery and strategy phase: understanding your mission to best communicate it across digital marketing channels.
Intuitive Digital approaches all projects with our three-step process: Discovery & Strategy, Execute and Evaluate & Accelerate.
Our Experience In Nonprofit Marketing
I Am A Scientist (IAAS) came to us in 2021 with the opportunity to launch a Google Ads Grant account. Music to our ears! We completely built out their Google Ads account and launched new campaigns. In conjunction, we performed a full SEO audit of their website to resolve technical issues.
With all the heavy lifting complete, we continued providing content suggestions and outlines to further drive traffic by sharing inspiring stories.
- 654% Increase in backlinks
- 500% Increase in organic traffic
- Over 1.14 million organic impressions
9% Conversion rate
“As an educational nonprofit, their support is making it possible for our resources to get in front of teachers and students that we could never have reached on our own. We’re so grateful for their extensive knowledge and results-driven approach, and see the Intuitive team as a valued extension of our own.
From their ethos to their supportive attitude to their technical skills, Intuitive Digital sets the bar high, and delivers. You won’t regret bringing them on board!”
-Stephanie F, The Plenary
Why Work With Intuitive Digital
Choosing Intuitive Digital means partnering with experts in nonprofit marketing. As a B Corp, we know what it means to commit to a cause. And of course, there are a few perks of working with us.
Industry Expertise
With years of experience in digital marketing, we know what works for nonprofits.
Proven Results
Our track record of success is a testament to our effectiveness. Check out some of our featured projects.
Values Driven
Intuitive Digital was founded with four core values that we still use today: Build long-term relationships, Do what’s right, Create fun, and Continuous improvement.
Certified B Corp
We believe in people and the planet before profit, and we love working with organizations that share that value. To expand our values-driven culture, we have been a certified B Corp since 2020.
Intuitive Digital Guarantee
We promise to provide clarity, transparency, and responsiveness in everything we do for you. Otherwise, we will waive the 30-day cancellation policy and work with you to transition to another agency at no cost.
Amplify Your Impact With Strategic Nonprofit Marketing
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When Your Hard Work Pays Off
Industry-leading badasses making their parents proud since at least 2012.
