AI Disclaimer

You may have noticed this little disclaimer in our website footer:

Content on this website has been created with the help of AI tools.

Nice little statement, right? We certainly think so. But what does it actually mean in practice and why did we decide to put it there?

What Our Disclaimer Means

AI tools exist, and they’re not going anywhere. While they’ve contributed to a flood of low-quality content online, they can also help teams work faster, explore ideas more efficiently, and focus more time on the work that truly requires human judgment.

As a digital marketing agency that constantly evaluates new technologies, we believe AI can be valuable when used responsibly. We use it where it genuinely improves our process, while keeping strategy, creativity, and final decision-making firmly in human hands.

Sometimes we use AI tools to help with early parts of the writing process. That might include brainstorming ideas, outlining an article, summarizing research, or helping draft a rough first version of content. But AI is never responsible for anything that gets put out externally.

Every page, article, and resource on this site is reviewed and edited by our team before it’s published. We fact-check information, refine the ideas, and make sure the final content reflects our experience, voice, and perspective.

Why are we transparent about our AI use?

We believe transparency builds trust.

AI tools are becoming more common across marketing, media, and technology. Rather than pretend they don’t exist, we think it’s better to be clear about when they support our process.

That openness also reflects our values as a purpose-driven digital marketing agency and certified B Corporation. Technology should help people do better work, but the responsibility for that work always belongs to the humans using it.

Want to learn more?

Read our thoughts on ethical AI use in digital marketing and our AI manifesto to learn more about how we feel about and use AI.