Get Found By Prospective Students
Search engine optimization, or SEO, is an important part of being found online. It’s what makes your website appear in Google and other search engines. Without it, it is harder to find you online unless they are looking for you by name. To appeal to potential students your site needs to be coming up in the first page of Google search results, if not you’re missing out on thousands of potential prospects.
Digital Marketing Is Complex
In today’s world, marketing for higher education is not just print or digital – it’s a combination of both. When it comes to traditional marketing, colleges and universities have it down. But when it comes to the digital side of marketing, things can get confusing, especially when you don’t know where to start. Intuitive Digital can lend a hand.
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SEO Strategies For Your Institution
With your prospective students and alumni utilizing the internet daily, you need to ensure your website is found online by those who are already familiar with you and those who aren’t. To do that, you need to implement an SEO strategy, which is a combination of many different factors:
From site speed to whether or not your images have alt-text, every aspect of your website is vital to successful SEO. We look at everything: site architecture, meta descriptions, page titles, anchor text, image alt-text, schema markup and more. We can perform one time audits and create a comprehensive to-do list for your internal team to start tackling, or we can get these items up to snuff by doing on-going work with you.
Data and Analytics
The key to making informed marketing decisions for any medium is accurate data collection and comprehensive analysis. Utilizing Google Analytics, Google Search Console and other data aggregators can provide an incredible digital footprint of your site’s visitors.
Research is key to strong search engine optimization. It includes competitor analysis – what are other colleges and universities doing to attract potential students or staff; keyword research – what words and phrases students use when looking online at potential colleges to apply to; user intent – why are people looking at your website and what are they hoping to find; and ultimately understanding who your preferred applicant is.
Content is important for SEO but is your content fulfilling the needs of your visitors? In today’s market, your content needs to exude authority and create interest. It needs to inform, persuade, connect and ultimately earn your user’s trust. Your school is your brand – it needs to connect to others in order to gain devotees and build a foundation of lifelong fans.
We use website analytics and content analysis to shape our strategies by digging through the data to provide you with an understanding of your site and its visitors. This enables you test and refine your messaging for different audiences with different goals on various platforms like your website, social media, and PPC marketing.
Marketing You Can Measure The Results Of
We know you have quotas to fill and deadlines to meet. When it comes to digital marketing and SEO, you want to know your investment is moving the needle and see a positive return. Digital marketing provides that, especially SEO.
Don’t hesitate on doing SEO for higher education institutions because of an unknown return on investment, with you choosing the Key Performance Indicators (KPIs), and Intuitive’s help deciphering the data, you’ll know and understand just how successful your SEO strategy is.
Ready to Develop Your SEO Strategy With Intuitive Digital?
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