Jacobs Heating

Whether you need it near sweltering for your tropical plant collection, or cool because you can't ever seem to stop sweating, or anywhere in between, Jacobs Heating & Air Conditioning is committed to bringing your idea of comfort to your residential or commercial space.

Jacobs Heating

Whether you need it near sweltering for your tropical plant collection, or cool because you can't ever seem to stop sweating, or anywhere in between, Jacobs Heating & Air Conditioning is committed to bringing your idea of comfort to your residential or commercial space.

SEO
Web

jacobsheating.com

19.5%

Traffic increase since site launch

11.3%

Goal conversion rate increased

44.5%

Goal completions increased

320.5%

Contact form submissions increased

500

Total keywords increased

What We Did

Jacobs Heating & Air Conditioning is committed to bringing comfort to homes in the Portland metro area and wanted a website that highlighted their knowledge and their expert team. They came to us with the goal of generating more business for the install and service of home HVAC systems. 

We evaluated the overall site structure and found their site was sparse, outdated, and lacked a recognizable voice and tone. Customers who came to their site were confused by the main navigation and the site hierarchy needed to be improved for SEO. 

The solution for Jacobs was to update their website to something that is fresh, easy to navigate and optimized for SEO. A key factor would be more robust content to increase engagement and convert users. 

Our copy team got to work fully updating the content and calls to action on 25 service pages while revamping the voice and tone to better reflect Jacobs unique brand. Our web developers knew that the abundance of text would be a challenge to make digestible for readers and not look overwhelming. Working together with our SEO team, web development ensured all new content was optimized to increase the website’s ranking and authority. 

The vision of a fun and light design with illustrations and diverse imagery came to life in a website that showcased Jacobs knowledge and expertise. With added personal touches, like the “Our Team” page highlighting the whole team, the new website blended the long local history of Jacobs with a proud introduction to the faces behind Jacobs success. 

Outcome

The new Jacobs website, with its friendly and inviting design, easy navigation,  rich and diverse content has seen significant improvement in lead generation and search engine standings. The new content started to rank for hundreds of new keywords. Traffic increased almost 20% and, with contact forms on every page, submissions went up more than 300%! 

We integrated an automated feed of reviews on platforms like Google and Yelp to so that more people can find happy customer experiences. Because the Jacobs team wanted to be able to make edits on their own we built their site on a lightweight custom theme with Gutenberg blocks. This resulted in a faster website without sacrificing the ability for Jacobs to make edits on their own.  

Working with Intuitive Digital has truly been a great experience. The whole team is spot on – communication is great, very organized, timely, friendly, and fun! We asked for the moon on our website design and they delivered on time and on budget (very big for us in the construction world!). They’ve made the website design process feel straightforward and simple, even though we provided curveballs at every turn. We highly recommend Intuitive Digital for any website design work!

Amanda Jacobs

Jacobs Heating & Air Conditioning, Inc.

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