Warming Up Your Online Marketing Campaigns for Spring

Seasonal Marketing

The holiday season is over, which means there are no more excuses to put off working on your new spring marketing campaign ideas. Everyone procrastinates, so we thought we’d give you a nice push off into the spring season with some relevant, seasonal marketing tips. “What makes marketing specific to a season” is the million-dollar question and you can read more about that but this is about that fresh new start you’re going to need after all that December family time.

Becoming Human

Ok so why do you need to change things up for spring advertising? It’s important to keep your marketing relevant with the times so that customers feel engaged in your business functions. 

Show them that you’re more than just a company—show them that you share their collective experiences and that there are real people behind the brand. If you don’t switch it up every once in a while, people can get bored and lose interest. Give them new reasons to purchase from you! If you don’t maintain relevance, watch out because you could be the next Blockbuster *spooky ghost noises*.

How to Make a Spring Ad Campaign that Works

Moving from winter marketing into spring marketing means hiring a bunch of interns and paying them in bagels to sweep out all the metaphorical corners (do not pay your interns in bagels please only pay them in money). Out with any old, underperforming tactics and in with the new and innovative ones. 

Spring brings a brighter and warmer vibe to everything, so why not reflect that in your marketing? 

Picture this: the days are getting longer, the grass figured out photosynthesis (again), the birds are screaming bloody murder in hopes of getting boinked, and I’m no longer saddled with crippling Seasonal Affective Disorder—honestly what could be better. Draw inspiration from those colors, smells, and sounds as you plan out your spring marketing tactics.

Related: Is Your Digital Marketing Strategy Complete? Find Out Here [Digital Marketing Checklist]

Stay Creative and Keep Up the Good Work

Revitalize your marketing campaigns with upbeat attitudes and spring theme ideas. Sure, holidays and spring vibes are great for showing that your business isn’t stagnant and is constantly moving forward, but sometimes you’ll need to get specific in order to target certain audiences. 

Ultimately, marketing decisions and trends are completely dependant on the industry, so what works for one business might not work for another. With that said, creatives are pretty smart and they can figure it out (we got you *wink*). 

Stay Relevant

Incorporate common consumer activities into your schemes to make your marketing more relatable. It’s all relevant to someone somewhere and it’s time for you to figure out how you can use it to your advantage. For example, spring break is a big time for traveling, so maybe take a sec to pick out some spring travel tips and images for Facebook to get the attention of world travelers. 

What’s bigger than sprang breaaaaaaak? T A X S E A S O N. Everyone does taxes. Everyone can relate to the impending doom we all face early in the year. Add some spicy tax fun (never thought I would say those words) to your branding to target finance people. Bob from accounting is going to absolutely love you for whatever you come up with. Or tell someone to go clean up a mess or something for spring cleaning.

Capitalize on Holidays

The 2019 Holiday Craze™ has gone the way of the dodo, but that doesn’t mean that you can’t enjoy a similar vibe this spring. There are several widely-celebrated spring holidays that you can use to connect with your consumers in order to create campaigns with little personalized pizzazz:

  • St. Patrick’s Day
  • Easter
  • Memorial Day
  • Mardi Gras
  • International Women’s Day
  • Holi
  • Mother’s Day
  • Teacher’s Day
  • April Fool’s Day
  • Passover
  • May Day
  • Earth Day
  • Cinco de Mayo
  • Star Wars Day (May the 4th)

But whatever holiday it is, have fun with it. Seasonal marketing is all about knitting relevant stuff into your content. Get creative. Be inclusive.

What’s So Great About Spring

Spring is a fab time for those of us who love nature. The weather is getting nicer, the flowers are blooming, and the greenery is… greenifying? Need some spring newsletter ideas? Try screaming about how it’s about damn time people went outside again. Sure it’s not quite warm enough to go on a camping trip, but you can still find something to do in the fresh air. Save the camping for the summer when the nights are at LEAST 55F, haha. Or, try playing off of the spring cleaning theme—everything is a little stuffy after winter so fling open those windows like Cinderella and vacuum up those cobwebs.

Other Cool Stuff

There are so many awesome sprang thangs that you can use for inspiration—the possibilities are endless! Here are some sweet topics that might get your creative juices flowing, or at least give your copywriter something to do besides twiddle their thumbs:

  • Plants and gardens
  • Flowers
  • Bees. Just bees.
  • Warmer weather
  • Longer days
  • Time away from your extended family in Florida
  • Cleaning
  • Green initiatives
  • Outdoor events

Need Some Assistance?

We’re always here to help out if you need a hand with your seasonal marketing. We love spring. Check out some of our past work and give us a holler if you dig what you see.

About the Author

Nick Footer

Nick Footer is an entrepreneur and founder of Intuitive Digital, a national award-winning digital marketing agency in Portland, Oregon. With over 15 years of experience, he has helped hundreds of businesses improve their online presence through search engine optimization, paid advertising, and website design.

Leave a Reply

Your email address will not be published. Required fields are marked *

Receive expert marketing tips