Ethical Marketing Solutions for B Corps
Get StartedShare Your Story, Drive Sales
Being a B Corp is much more than a certification. It’s a commitment. After all, you’re not just selling products or services – you’re making a difference.
And your digital marketing strategies need to reflect that. They still need to drive sales, but as a B Corp they need to do much more. They need to share your story, educate, and inspire conscious consumption.
Growing your business while making a positive impact. Building trust while spreading your message. Those are our priorities when creating values-driven marketing strategies to connect you with customers who care.
Industry Challenges
Some of the common challenges you’ll face while balancing purpose with profit:
A Certification Isn’t Enough
Many consumers question the B-Corp certification. Or have no idea what a B Corp is. You need to show your commitment to doing what’s right without relying on the certification alone.
Balancing Profit With Purpose
Many businesses that put profit first struggle to stay afloat. Putting people and the planet first adds another level of complexity to your operations.
Raising Capital
Traditional investors may not be interested in companies that don’t prioritize gains at all costs. It can also be hard to work with investors who don’t share your values.
Global Operations
Doing what’s right means maintaining ethical practices throughout complex global supply chains. But that’s easier said than done. Ensuring supply chains meet your standards can be difficult and costly.
Socially Responsible Marketing
We know firsthand the right digital marketing strategies to implement while balancing purpose and profit.
SEO (Search Engine Optimization) For B Corps
Through on-page optimization, link building, and content creation, you can ensure your socially responsible initiatives and sustainable practices reach a wider audience. A wider audience that cares about your message. We help you rank higher in search results to attract conscious consumers.
Strategies:
- Target keywords that emphasize profitability and purpose. Long-tail keywords like “fair-trade organic Colombian coffee” are a great way to reach specific niches.
- Create SEO-friendly content that educates consumers about the B-Corp certification process and your mission.
- Encourages sustainable behavior with lead magnets that convert, e.g., Guide to Upcycle Common Household Items.
Paid Ads
Invest in paid ads to increase the reach of your brand and attract more consumers to your cause. We create highly targeted ads for search results, web pages and social media that drive conversions while highlighting your sustainable approach to business.
Strategies:
- Target sustainable consumers with impactful ads that clearly communicate your purpose.
- Bid on non-B-Corp competitor keywords and position yourself as a more sustainable and ethical option.
Web Design
Your website needs to reflect your mission and values. It should tell your story to your visitors to understand and engage with your social and environmental goals. We create visually appealing, user-friendly websites that resonate with ethically-minded consumers
Strategies:
- Messaging that engages the audience’s emotional connection to your brand.
- Ensure your website clearly communicates your mission and values. Consider including pages or content about how consumers can make a difference.
- Optimize your user experience so users can easily find information about compliance, impact reports, and future initiatives.
Email Marketing
Keep your customers in the loop with your products and/or services and all things B Corp. We create personalized email campaigns that engage consumers and keep them informed with your sustainability efforts.
Strategies:
- Send out a regular newsletter with progress updates relating to environmental and social goals, milestones achieved, and B-Corp content.
- Create segmented campaigns for different stakeholder groups. Be sure to focus content on topics that are most relevant to them.
- Launch email campaigns that educate subscribers. Provide tips for sustainable living and encourage readers to take positive action.
Putting Values First To Boost Growth
Balancing purpose and profit is no easy task. Fortunately, we develop creative digital marketing strategies that do just that. Simultaneously increase your conversions while educating consumers and promoting sustainable business practices.
Intuitive Digital approaches all projects with our three-step process: Discovery & Strategy, Execute and Evaluate & Accelerate.
Why Choose Us
Choosing Intuitive Digital means partnering with a B-Corp Certified team of experts who know how. Here are just a few reasons why you’ll enjoy working with us:
Industry Expertise
With years of experience marketing within the industry, we know what works for financial services companies.
Proven Results
Our track record of success is a testament to our effectiveness. Check out some of our featured projects.
Values Driven
Intuitive Digital was founded with four core values that we still use today: Build long-term relationships, Do what’s right, Create fun, and Continuous improvement.
Certified B Corp
We believe in people and the planet before profit, and we love working with organizations that share that value. To expand our values-driven culture, we have been a certified B Corp since 2020.
Intuitive Digital Guarantee
We promise to provide clarity, transparency, and responsiveness in everything we do for you. Otherwise, we will waive the 30-day cancellation policy and work with you to transition to another agency at no cost.
Do Good For The Planet
Contact Form
"*" indicates required fields
As Seen In
