Google Ads
For Nonprofits
Did you know Google is willing to give you $10,000 a month in free Google Search ads?
Google Ad Grants
Expand your organization’s reach and grow your impact by placing text ads on the Google Search Network with no ad cost.
The Google Ad Grants program is designed to help nonprofits like yours amplify your mission. And we’re here to help you maximize every cent.
Let’s Stretch Your Marketing Budget With Google Grants
Google Grants are a game-changer to make the most of your marketing efforts. With our PPC experts managing your free ad spend, your organization can free up its yearly budget for other critical initiatives.
We can turn your Google Grant into a powerful fundraising tool.
Do you qualify for a Google Grant?
Google has specific criteria your nonprofit must meet to qualify for a grant:
- Participation in the Google for Nonprofits program;
- Current 501(c)(3) status;
- A functional website to link your ads to.
Unfortunately, the following organizations are ineligible for Google Grants:
- Government entities and organizations;
- Hospitals and medical groups;
- Schools, childcare centers, academic institutions and universities.
Need a website to link your ads to? We can help with that too.
Get me onlineGoogle has specific contact requirements and criteria for the Google Grant. Intuitive Digital figured all that out and helped us successfully receive the grant.
Kelly S
Rebuilding Center
We Simplify
The Google Grant Application Process
Their requirements and application steps change regularly. We can handle Google Ad Grant management for you, including the entire set up process from start to finish. Here’s how we help:
- Google Ads Account Setup: We configure your account properly to meet Google’s requirements.
- Application Assistance: We’ll help you write a compelling application letter that demonstrates how your organization uses Google’s tools to make an impact.
- Navigating Changes: Google updates its requirements and application steps regularly. We’ll stay on top of these changes to ensure your application is approved the first time.
From Grant Application To Mission Success
As a values-driven digital marketing agency and B Corp, we love working with nonprofits trying to make a difference in the world. Here’s how we go about making that happen:
Discovery & Strategy
First and foremost, we want to understand the change you want to make happen in the world. We immerse ourselves in your nonprofit’s mission to make sure we can develop a personalized approach that makes sense for you and your team. Once we’ve gotten to know each other, our experts will confirm your eligibility for Google Grants, audit your current setup, and design a custom strategy to maximize the $10,000 monthly grant.
Execute
We handle the heavy lifting to get your Google Ads campaign up and running. From configuring your Google Ad Grants account to navigating grant application requirements, we simplify the process to ensure a smooth start. Our team will:
- Help write a compelling application letter to Google;
- Strategically design each and every ad group and campaign
- Develop creative, keyword-focused ad copy and targeted campaigns to drive traffic to your website
Evaluate & Accelerate
The real magic happens when we start looking at your Google Analytics for continuous optimization. We monitor your grants account to ensure compliance with Google Grant rules and keep your nonprofit’s campaigns active and effective. From A/B testing ad copy to refining keyword strategies, we’re committed to driving consistent results.
Leveraging The Google Ad Grant Program
Google Search Ads are a powerful way to introduce your organization to people with philanthropy on their mind who may not know about your mission. With strategic Google Ad campaigns, you can:
- Build awareness to your organization and cause
- Attract and retain donors
- Fill volunteer events
We already know the ins and outs of the program and can help successfully handle Google Ad Grants management for your account.
If you don’t follow the rules you can lose your qualified status and grant money. There are restrictions on what you can use the ad money for, the landing pages you link your ads to, and minimums on how often you need to be actively managing your account.
We’ll ensure your account remains compliant, fully optimized, and effectively driving traffic to your website.
Why Partner With Us?
We believe in being a force for good in the world. As a values-driven marketing agency, we’re passionate about using our expertise to help nonprofits amplify their impact. Supporting organizations that make a difference is at the heart of what we do.
When you partner with us, you’re working with a team that understands the unique challenges of nonprofits and shares your commitment to positive change. From navigating complex grant requirements to crafting high-impact ad campaigns, we’re here to ensure your Google Grant drives real results. Let us help you maximize this incredible opportunity to create more good in the world.
Nonprofits We’ve Helped Thrive
These real-world examples show the impact a well-managed Google Ads campaign can have. Discover how we’ve turned $10,000 monthly grants into transformational growth for our partners.
I Am A Scientist
I Am A Scientist
Amplifying STEM Education
We helped I Am A Scientist (IAAS) maximize their $10,000 monthly Google Grant, driving a 6,300% increase in form submissions and 500% more organic traffic. By building a fully optimized Google Ads account and implementing an effective SEO strategy, we helped IAAS amplify their brand awareness and further their mission to promote diversity in STEM education.
Rebuilding Center
Rebuilding Center
Turning Sustainability Into Digital Success
We partnered with the Rebuilding Center to enhance their online presence and connect their mission of sustainability with their services. By improving site navigation, optimizing SEO, and securing their Google Grant, we helped drive a 66% increase in keyword rankings, a 9.25% boost in organic traffic, and a stronger community connection.
Resources For Nonprofits
Need a helping hand to get started with your digital marketing efforts? Check out some of our blog posts for a little inspiration!
4 Important SEO Tips for Your Nonprofit Digital Strategy
Creating A Digital Marketing Strategy for Nonprofits
Learn more about how we can help your nonprofit grow.
GET MY GOOGLE GRANTTalk to us about Google Grants!
Talk to us about Google Grants!
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