Google Ads For Nonprofits

Did you know that Google offers grants to nonprofits of $10,000 a month in free Pay Per Click ads? Get your marketing money!

What Are Google Grants?

As a nonprofit organization, you have a unique opportunity to place text ads on the Google Search Network completely free of charge to you, up to $10,000 a month!

This is an amazing way for nonprofits to expand their marketing budget without having to take away from their yearly funds. By getting grant money from Google to pay for your ad clicks themselves, you’ll only need to pay for a professional PPC advertising company to build, manage, and optimize your ads.

Ready to build your plan together?

Learn more about how we’ve helped other nonprofits use their Google Grant money to grow their reach.

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Do You Qualify For A Google Grant?

Google has some specific criteria you need to meet to qualify for the grant:

If you don’t have a website to link your ads to, we can help with that too!

You are also disqualified if you meet any of the following criteria:

  • Government entities and organizations
  • Hospitals and medical groups
  • Schools, childcare centers, academic institutions and universities

Apply For A Google Grant

To apply for a Google Grant you need to have an Adwords account setup and properly configured. This can be a frustrating and time consuming process if you aren’t familiar with the platform. Which is why we’ll happily do it for you.

You’ll need to write a letter to Google that states your case and demonstrates how you currently use Google’s tools to help your organization be successful. We can help you write a letter that is likely to get you approved the first time.

Benefits Of Using Google Grants

Ads on Google are a great way to introduce your organization to philanthropic minded individuals who may not have previously known about you.

There are some limitations for how you can use the money and how your ads need to be built. For example, you can’t ever bid more than $2.00 for any keyword, and they can’t be outwardly political. This requires some creative strategy around which keywords to target and the copy in your ads.

If you don’t follow the rules you can lose your qualified status and grant money. There are restrictions on what you can use the ad money for, the landing pages you link your ads to, and minimums on how often you need to be actively managing your account. We already know the ins and outs of Google grants and can help successfully manage your account funneling more traffic to your website.

You want an adwords account that:

  • Builds brand awareness
  • Helps fill your volunteer events
  • Gets new donors

Find Other Grants!

There are tons of private companies that provide grants to nonprofits. Get some grant money for yours and then hire an expert to make the most of it.

We’re proud to work with these nonprofits

Growing With Google Grants

Despite a sizable Google Grant, College Track struggled to increase brand awareness and engagement in the cities they serve throughout the United States. Intuitive Digital helped leverage their Adwords account to achieve their digital marketing goals.

Connecting Communities

Refit needed a better way to find and connect with Portlanders who wanted to volunteer their services to help the families and individuals they serve. Intuitive Digital used  SEO, a compelling social media strategy and an effective AdWords campaign to increase Refit’s online visibility.

Learn More