Pet Store Blogging 101: Tips, Ideas & Strategies
????“…we were never being boring….”???? Oh, wait — we’re here to talk about pet shop blogging, not Pet Shop Boys….
But still, we certainly want to avoid being boring.
That’s why we’ve pulled together this post — packed like an over-stuffed pet bed — with guidance on how you can have an amazing blog content strategy for your pet business or online pet store.
Really, you’ll be creating content that’s so interesting your readers will be doing zoomies around their homes and offices.
Now, let’s burrow into:
- Why having a blog for your pet store is a must
- Suggestions for establishing an engaging blog that pet owners will want to read
- Ideas for blog post topics so you’ll never run out of pet content
- Benefits of Blogging for Pet Brands
The virtues of blogging are like rabbits: numerous and diverse. Truly, there are so many reasons your pet business should be cranking out high-quality content — we couldn’t possibly list them all here. But, below are a few kibbles and bits to snack on….
Why Blogging’s a Smart Practice in the Dog Eat Dog Pet Market
- Establish you as an expert in your specific sector or location
- Drive more organic traffic to your site
- Improve SEO and the ability for your pet store to be found
- Educate and entertain your target audiences
- Keep visitors on your website longer (= more opportunity for conversions!)
- Fortify your brand identity
- Support paid ads, influencer marketing, and other marketing campaigns
- Keep your content fresh on your website
- Offer you a really satisfying creative outlet
- Enable you to let your business’s personality shine through
- Dovetail nicely into other marketing strategies and tactics
Pet Business Blog Ideas that’ll Get Your Tail Wagging
If just the thought of writing a blog post makes your mind go blank, don’t worry. Inspiration can be found everywhere! (It may take some practice to get to this point, but you’ll get there.)
We’ve got you covered until then. With these ideas, you’ll be as excited as a border collie on free frisbee day at the park 😉
In the meantime, how about starting with these pet content ideas:
1. Your niche
Are you a pet store for dogs? Cats? All animals? Natural products only? Let the world know! You’ll start attracting people who are more likely to patronize your business.
2. Pet products and services you sell
Carrying pet supplies like cat food, dog treats, cat litter, pet toys, other pet accessories? Product announcements, roundups, buyer’s guides, and the like make for really useful posts. And content marketing is a stellar tool for encouraging online sales to potential customers.
3. Solutions to problems
Provide informative and actionable content related to issues pet parents are facing. For instance, discuss anxiety in dogs — articulate the problem, offer tips on how to manage or resolve it, provide examples of products you sell to alleviate it. Something like this.
4. Helpful guides
Create a virtual manual about everything involved with a particular pet topic, like caring for a new kitten, training a specific breed of dog, or finding the right vet/groomer/dog walker/etc.
5. Prepping a home for a new or special-needs pet
Some pets might not require a lot of setup (e.g., a fish or mouse), while others might necessitate more setup (e.g., a dog or cat). Detail the needs and accommodations for different kinds of animals.
6. Holiday and seasonal ideas
Everything from pet essentials gift guides to travel tips to what to do with your pet throughout the year or in different weather scenarios is on the table.
7. Pet food and dietary needs
Talk about pet nutrition, healthy organic treats, accommodating special diets, recipes for homemade goodies. You can go in lots of directions with this one!
8. Local topics
If you have a brick-and-mortar pet shop, speak to the matter of concern to your regional pets and pet guardians. You have a tremendous opportunity to cover relevant events, nonprofits, civic groups, and partner businesses in your community.
Keep a running list of your brainstormed blog topics. Each time you use a prompt, cross it off. Over time, your roster of possible blog posts will probably grow at a rate that outpaces your ability to write them.
Online Pet Content — Tips for a Best of Breed Blog
Now that you’ve got pet blog topics to gnaw on, you might be wondering how to make the most of those golden ideas. Your brain cogs are turning like a hamster’s wheel!
We’ve got you covered here, too. Let’s break this down into two parts:
- things to consider for your overall blog
- and things to consider for each individual blog post
Combined, these gems of hard-earned wisdom will help take your bearded dragon, ferret, or dog blog post ideas to the next level.
Keys to a Great Pet Industry Blogging Program
First off, yes, it’s critical that you think about your blogging endeavor as a program. It’s not a project with a set-in-stone start and end date. It’s something that’s ongoing and a commitment. With this mindset, you’ll be primed to set up your blog for success.
And, here are a few other recommendations to get your blog going on the right hoof right out of the gate:
1. Do your research
Find out what topics pet owners — especially the ones in your target audience — are interested in. What questions are they asking that you could answer? What pain points do your customers mention? See what your competitors are writing about (and what’s performing well for them). People are more likely to read your content if it’s on a subject that’s burning in their brains.
2. Offer up a variety of content
Most blogs have content pillars or broad categories. You write posts to fill up each of these buckets. Aim to have a mix of evergreen and du jour content. Variety can also mean changing up text within a post — like switching up sentence and paragraph lengths. This can help keep your overall blog interesting, relevant, and flexible.
3. Follow best practices for online blog writing
Blog post readers usually just skim the page (perhaps what you’re doing now). You’re likely not gonna change this behavior. So, to assist your reader, it’s important to make your posts to be more scannable — use headers, bulleted and numbered lists, legible fonts and font formatting, etc. Also be sure to write to an appropriate grade level (frequently recommended: 8th grade) and spell check before publishing. You’ll also want to think about SEO best practices for blog writing.
4. Create a realistic blog schedule and stick to it
Consistency with posting sets expectations with your readers and can indicate that you’re a serious business. Plus, it’s the best way to squeeze as much SEO benefit as possible out of each post.
5. Create a blog post template (or several)
Having a framework to kick off your writing sessions is a fantastic way to beat writer’s block. It also makes sure that you include the proper sections in every post and maintains some uniformity in the organization of your content across all posts on your blog. (This facilitates readers’ ability to consume the content you worked so hard on!)
6. Establish a copy style guide
This is a reference doc you and your team can leverage as you write blog posts to ensure you’re all using the same kind of language, tone, grammar, etc. Many businesses use their copy style guides to create continuity across channels (website and social media) and media (digital and print collateral) as well. Consistent copy style makes your look more professional and can boost your authority and reputation, which helps with SEO). Reach out to see some examples.
Crafting Eye-Catching Posts for a Pet Business Blog
When it comes time to cozy up to your keyboard and hunt-and-peck your way to a blog post, you should keep these best practices in mind.
Make sure each individual article includes:
1. Embrace keywords & SEO
Learn to love SEO like it’s your best furry friend. You’ll want to do at least some keyword research for each topic. And always craft your own keyword-rich meta title, meta description, and URL.
For deeper info on SEO for pet retailers, check out our post:
2. Use rich content
Appropriate use of font styling (e.g., header formatting, hyperlink formatting, blockquotes, etc.) and captivating media (e.g., photos, videos, infographics) breaks up what would otherwise be a page of text (yawn!). They can also help keep readers engaged and facilitate comprehension.
3. Answer customer questions
There are a couple of ways to implement this. Yes, the body of your post should address the concerns of the pet lovers hounding your blog. But, you can also add a dedicated, topical, section with streamlined FAQs to your post. This is a total SEO win and provides an alternate serving of info you may have touched on elsewhere in your post.
4. Include products & services
Mention or allude to relevant offerings. This isn’t an ad or product landing page, so this is generally a somewhat subtle push. You can hyperlink product/service names of descriptive text off to the product/service page for the reader to learn more. Or if you’re on Shopify, there are some pretty neat ways to embed products directly into blogs.
5. Include a call to action (CTA)
Visitors to your website are on a journey; it’s your role to show them the way so they don’t have to sniff it out on their own. Provide a clear, simple, single next action for them to take. Inspiring content will mobilize readers. Still, make it easy for them — add a call to action or link so it’s clear as a baboon’s butt what they’re to do.
Bow(wow)ing Out of Blog Writing
Does crafting on-point blog posts still feel outside your doghouse?
Too busy chasing (let’s be real: cleaning up after!) animals and running your biz to churn out quality articles on a regular basis?
You aren’t alone — you’re a bird of a feather in this all-too-common scenario.
Instead of doing a half-hearted job (e.g., poorly written content or wildly inconsistent posting), get someone else to produce awesome blog posts for you.
Sometimes delegating is the smartest option.
By outsourcing the tasks that you’re less willing or able to do to the standard you want, you’re freeing yourself up to focus on higher-value activities — the things you excel at most.
You’re also leaving the content creation to real pros, who can deliver high-caliber articles that meet your objectives (e.g., SEO ranking, web traffic, sign-ups, conversions, etc.).
Intuitive Digital, the Alpha Dogs of Content Creation Services
We don’t like to crow about it too much, but we’re pretty good at all things blogging. At the top of the pecking order, you might say….
This plays well for you. We’re available to help you carve out your piece of the pet niche with world-class blog writing services.
From SEO research to topic ideation and copywriting to graphic design — Intuitive Digital is ready to take the lead and get it done well. And, with our expertise in your pen, you can be confident that your pet industry blog will be the cat’s meow…the bee’s knees…top dog….
You get the idea. But don’t hold your horses — the sooner you start blogging, the sooner it’ll pay dividends.
???? Contact us today to learn more about how Intuitive Digital can improve your business through blogging.
???? Check out our pet store case studies to see real results from online pet stores.
???? Read our Ultimate Guide to Marketing your Pet Store Online