How Much Does a Website Redesign Cost?

Web Design

In our online world, having a website is a must for any business to establish its online presence. A website serves as your digital storefront, providing customers with an overview of your products, services, and brand. Tech and design trends continue to rapidly change and evolve every year, causing websites that were once state-of-the-art to quickly become as outdated as a giant cell phone from the ‘90s. This is where a website redesign comes into the picture.

What is the Average Cost of Website Redesign?

When it comes to the average cost of a website redesign, it’s difficult to provide a definitive answer since it can vary so widely. According to a study by HubSpot, the average cost of a website redesign for a small to medium-sized business is between $15,000 and $80,000. However, this cost can increase to over $100,000 for larger businesses. 

As clients are looking for more advice and support from their web designers, they are also wanting their sites to be better utilized with the latest technologies and features. This has caused an increase in the cost of website design due to the increased complexity of the websites being created.

The cost of a website redesign can be broken down into several categories, including design, development, content creation, and ongoing maintenance. As mentioned earlier, the type of redesign you need will greatly impact the cost. A simple refresh or retheme can cost as little as a few hundred dollars, while a full rebuild is much more expensive.

It’s important to keep in mind that this is just an average, and the actual cost of your redesign may be higher or lower depending on your specific needs and requirements.

Why Redesign your Website

A website redesign can improve the user experience, modernize the design, increase traffic, and improve search engine rankings. It can also lead to better conversion rates for your products or services. If your website is outdated, difficult to navigate, or no longer aligned with your business goals, a redesign can help you stand out in a competitive online marketplace.

Types of Website Redesigns

A website redesign can be a significant investment, but not all redesigns are created equal. To ensure it’s worth the cost, it’s important to understand the different types of redesigns.


A refresh is the simplest type of website redesign and involves making cosmetic changes to the website, such as changing the colors, fonts, or images.


A retheme involves migrating to a new content management system (CMS). Or, a retheme can entail restructuring the website’s code in some way that does not involve significant design changes. 


A rebuild is the most complex type of website redesign and involves both design and development changes. A rebuild includes significant changes to the website’s structure, hierarchy, content, and functionality.

Factors that Impact the Cost of a Website Redesign

The cost of a website redesign can vary dramatically depending on the scope of the project. A website with a simple design and few short pages will be much less expensive to redesign than a website with a complex design and dozens of copy-heavy pages. The more custom functionality a website requires, the more expensive the redesign will be. 

Some of the most common factors that influence the cost of a website redesign are:

  • Design needs and complexity: If you are looking for a couple unique content blocks, that will keep design costs low. A more complex design, with custom illustrations or animations, will require more time and skill, increasing the overall cost. Does your business already have a style/brand guide, with updated personas, target audiences, and photography? If you do, that will go a long way to making your website redesign more seamless. 
  • Size: The more pages your website has, the more time and effort it will take to redesign each page, resulting in a higher cost.
  • Custom functionality: If you need custom functionality, such as an online store or a custom form, that will require additional development work, which will increase the cost.
  • Content creation: If you need new content, such as copywriting or photography, it will add to the overall cost of the redesign.
  • Third-party integrations: If you need to integrate third-party tools or platforms, such as social media or email marketing software, it will require additional development work, which will increase the cost.
  • Timing: Do you need a redesign done in 2 months or is this a year-long project for your business?
  • Content needs: Does your business already have content ready to go or are there new content needs to consider? The number of new pages you are adding will impact the cost.
  • Platform: There’s a difference between designing a custom WordPress site or a Shopify e-commerce store. The platform you build your website on creates a huge impact on a redesign project.
  • SEO needs: SEO is a huge part of a website redesign to help people find your new website and for the restructuring of a site’s hierarchy or sitemap. URL redirects also play a role in SEO costs.
  • Maintenance costs: Post-launch, your ongoing web maintenance costs will become more of a factor. These are typically not factored into web redesign costs, but very important to consider so you can ensure your website is sustainable and maintenance is covered going forward.

Web Design Agency, Freelancer or DIY

There are many options available if you are in the process of deciding who will handle your website redesign. You can work with a web design agency, hire a freelance web designer, or even attempt to do it yourself. Each option has its pros and cons in terms of cost, quality, and expertise.

Design & Development Agency

Working with a web design and development agency is the best option if you need a high-quality, comprehensive redesign. Agencies typically have a team of designers, developers, and marketers who can work together to provide a full-service solution. 


Hiring a freelance web designer can be a good option if you have a very small budget and don’t need any customized functionality, and have minimal branding and content. However, working with a freelancer can also be riskier since they may not have the same level of experience or resources as an agency, and typically don’t have anyone reviewing their work.


Finally, attempting to redesign your website yourself can be a good option if you have a very limited budget and some technical knowledge. However, keep in mind that DIY redesigns can be time-consuming and may not result in a professional-quality website. They could also pose a security risk and break frequently if you don’t stay on top of web development best practices. 

Ultimately, the decision of who to hire for your website redesign will depend on your specific needs and budget. Regardless of which you choose, it’s important to fully understand their capabilities.

Read next: 17 Questions To Ask Before You Hire A Web Design Agency

ROI of a Website Redesign

The ROI of a website redesign can vary depending on several factors, including the specific goals of your business, the industry, and the target audience. However, a website redesign can provide a positive ROI for your business in several ways:

Improves SEO

A website redesign improves your website’s search engine optimization (SEO) by making it more user-friendly and easier for search engines to crawl.

Increases in website traffic and engagements

By improving the website’s visibility on search engines through SEO, a redesign can bring in more website visitors. 

Enhances the user experience

A website redesign can also enhance the user experience by making the website more user-friendly, intuitive, and visually appealing. A user-friendly website can improve engagement, reduce bounce rates, and increase the time users spend on the site.

Boosts brand credibility and reputation

A website redesign provides better brand perception, conveys professionalism and credibility, and leaves potential customers with a stellar first impression.

Optimizes conversion rates

Most significantly, a website redesign can increase conversion rates, which can have a direct impact on your business’s bottom line. A well-designed website can encourage users to take specific actions, such as filling out a contact form, signing up for a newsletter, or making a purchase. By optimizing the website’s design and user experience, you can improve the likelihood that users will take these actions, which can lead to increased leads, sales, and revenue.

Does My Website Need a Redesign?

A website redesign may be necessary for several reasons. First, an outdated website design can be a major turn-off for potential customers. If a website looks like it was built in 1993, 2003, or even 2013, visitors may assume that your business is defunct or no longer in operation. On average, the lifespan of a website is around 2-3 years before it needs a significant redesign.

One of the most significant indicators that your website needs a redesign is if it’s not mobile-friendly or doesn’t have a responsive design. Today, most website visitors access the internet through their mobile phones. If your website isn’t optimized for mobile, you’re likely to lose traffic, and visitors won’t engage with your site.

Another key factor is if your website has a poor user experience. If a user doesn’t know where to go next or gets stuck on a dead-end page, they will exit your site. A well-designed website should be easy to navigate and have a clear hierarchy of information. A redesign can help to streamline the user experience and make it easier for visitors to find what they’re looking for.

Finally, changes in the target audience will lead to a need for a website redesign. If your business’s target audience has shifted or if you have rebranded, the website should be redesigned to cater to your new audience and reflect your brand’s new look. A redesign can help align your website with your current business goals and ensure it accurately represents your brand.

Read Next: How Often Should You Redesign Your Website?

The Right Team for Your Next Web Project

A website redesign can provide substantial returns for your business, but choosing the right web designer is crucial to achieving your goals. At Intuitive Digital, we understand the importance of effective communication, extensive research, high standards, and working within your budget. Our team of experts is fully capable of providing comprehensive website redesign services that improve user experience, increase website traffic, and boost conversion rates.

We believe in creating websites that are both aesthetically pleasing and strategically aligned with your business goals. With our industry experience and expertise, we have helped our partners achieve success through website redesigns. From a simple refresh to a full rebuild, we offer custom solutions that cater to your specific needs.

Don’t let an outdated website hold your business back. Contact Intuitive Digital today to see how we can help you achieve your business goals through an effective website redesign. We look forward to working with you and refreshing your website into a powerful asset that drives growth, builds brand awareness, and helps you stand out.

About the Author

Piper Denney

Piper is a Senior Web Developer at Intuitive Digital. They bring a wealth of technical expertise and a keen eye for design to every project they work on. Piper's passion lies in helping businesses achieve their long term goals with beautiful & functional sites that integrate seamlessly with their existing technological needs. Outside of work, Piper enjoys taking long walks and writing music.

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